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GTM Plays

How Do I Find and Pitch Local Businesses?

A GTM play for Revnu. Sell to dentists, gyms, clinics, salons or contractors? Revnu pulls every local business of that type in your cities from Google Maps, reads their reviews for the problems customers mention, finds the owner, and writes an email about the problem their own customers raised.

If you sell to dentists, gyms, clinics, salons or contractors, your whole market is on Google Maps, with reviews that tell you exactly what's going wrong. Revnu pulls every business of that type in your cities, reads their reviews, finds the owner and writes about the problem their own customers keep raising.

Why it works

Local business owners get pitched constantly, all with the same template. A message that quotes their own reviews ("three reviews this month mention waiting on hold") shows you looked, and points at a problem they already feel. The list is complete, too: every business of that type in the city, not just the few in a database.

How to run it

  1. Pick the type and the cities. "Physiotherapy clinics in Manchester, Leeds and Bristol."

  2. Pull the listings. Revnu's scrapers collect each business from Google Maps: name, website, rating and review count.

  3. Read the reviews. Revnu looks for the problem you solve in their recent reviews: slow replies, missed bookings, no online booking, a dated website.

  4. Find the owner. Revnu reads each business's website for the owner or manager and finds a checked email.

  5. Write from their reviews. One line on what their customers said, one on how you fix it, and an easy next step.

The prompt

Find [type of business] in [cities] on Google Maps. For each one, read their recent reviews and note any that mention [the problem you solve]. Keep the businesses where it comes up. Find the owner or manager and their email, and write a short email that mentions what their customers said and how we fix it. Offer [a free audit / a free trial].

Try this in Revnu

Every business lands on Leads with the reviews that qualified it on its Signals tab. Your first sequence waits for your yes in Review.

Run it every week

Work through a new city each week with a workflow:

Every Monday, take the next city from my list, find [type of business] there on Google Maps, keep the ones whose reviews mention [the problem], and add them to the Local campaign.

See recurring work with workflows and the workflows API.

Related

How Do I Find Leads in a Niche Market?A step-by-step recipe for finding leads in a narrow B2B niche with Revnu. Describe the buyer in one message, block who to skip, and check the first leads. What to send Revnu, how long a list takes, and what to do when the list comes back short or wrong.How Do I Find Leads in Public Lists Nobody Else Is Using?A GTM play for Revnu. Trade association member directories, exhibitor lists, partner directories, licensing registries and public contract award notices are lead lists nobody mines. Give Revnu the link, and it turns the page into researched leads with a reason to write.How Do I Reach People Who Left a Bad Review of a Competitor?A GTM play for Revnu. Find the one and two star reviews of your competitors from the last 90 days, on review sites and Reddit, work out who wrote them and where they work, and send a short email about the exact thing they complained about.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Any business with a public listing and reviews: dental and medical clinics, gyms, salons, restaurants, home services, law firms, agencies. If your buyers show up on Google Maps, this play fits.