How Do I Pick the Right Prompts to Track?

The prompts you track decide what your AI visibility numbers mean. Track the questions real buyers ask before they've heard of you, and your score tells you whether AI engines recommend you to new customers. Revnu proposes those questions for you, and you can add, edit or remove any of them on Visibility > Tracked Prompts.

Prompts are not keywords

A keyword is a few words typed into Google: "invoicing software". A prompt is the question a buyer asks an AI assistant, and it usually carries who they are and what they need: "invoicing tool for freelancers in the UK".

That extra context changes the answer. An engine recommends different products to a freelancer than to a finance team. So a good prompt names the buyer, the job or the constraint that matters to your business.

Keep it short, the way people actually type: four to nine words, no brand name.

Track buying questions first

Questions fall into three kinds:

• Comparing options. "best CRM for dental clinics", "alternatives to spreadsheets for inventory". The answer lists products. This is where being named wins customers, so most of your prompts belong here.

• Ready to act. "inventory software with a free trial", "invoicing app that integrates with Xero". The buyer is close to choosing.

• Learning. "how do I track inventory across two shops". Answers often explain rather than name products. Track a few if your buyers start here, but don't fill your list with them.

Group prompts into a few topics

Pick three to five topics that match what you sell and who you sell to, then track several prompts in each. For example, for an invoicing tool:

• Invoicing for freelancers

• Invoicing with VAT and tax

• Invoicing for agencies

• Alternatives to spreadsheets

Revnu groups your prompts into topics and weights every topic equally in your Visibility score, so one topic with many prompts can't swamp the rest. Use the topic filter on Tracked Prompts to see each one.

You don't need ten ways of saying the same thing. Questions with the same meaning usually get the same answers. Cover different buyers, needs and constraints instead.

Where to find the questions your buyers ask

• Your customers' words. What did your best customers search for before they found you? Sales calls, demo forms and support tickets are full of the exact phrases.

• Search Console. Queries that already bring you visitors, turned into questions. With Search Console connected, Revnu can propose these, tagged GSC.

• Your SEO keywords. Each target keyword becomes a question a buyer would ask. Revnu tags these Keyword.

• Competitor pages. The use cases and comparisons your competitors write about are questions buyers ask.

• Revnu's research. Revnu researches your market and proposes prompts, tagged Research.

Or ask Revnu to do it:

Propose 15 buyer questions to track for AI visibility, across three to five topics, the way my customers would type them. Show me before you add any.

Try this in Revnu

How many prompts to track

Aim for at least 25. With fewer, one answer swings your score a lot, and the Improve Visibility card on Overview shows Track more queries until you get there. Click Investigate in Chat on it and Revnu proposes up to three new questions, each next to the nearest one you already track. Nothing is added until you say so.

More prompts give you a steadier score and more places to find gaps. Add them in batches of related questions rather than all at once.

Add, edit and remove prompts

1. 1

   Open Tracked Prompts

   Open Visibility > Tracked Prompts. Clear any topic filter first.

2. 2

   Add a prompt

   Type the question and click Add. Revnu measures it straight away, usually within minutes, on the engines your plan covers.

3. 3

   Edit or remove one

   Click the pencil on a row to change the wording, or the X to stop tracking it.

You can also do it in chat: "track 'invoicing tool for freelancers'", "change the VAT question to 'invoicing app that handles VAT'" or "stop tracking the pricing question".

Click any prompt to open its history: the answers Revnu recorded for it, by engine and date. That's the place to read what an engine actually said.

Keep your list steady

• Keep the hard prompts. A prompt you're missing from is the most useful one on the list. It's where the next customer is. Dropping it raises the score and hides the gap.

• Edit with care. New wording is a new question, and Revnu measures it again straight away. Answers to the old wording aren't a fair comparison, so to judge a fix, keep the prompts unchanged and compare the same engines before and after.

• Review monthly. Add prompts for new products, markets or buyers. Swap out prompts for things you no longer sell, as changed what you sell explains.