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GTM Plays

How Do I Find My Customers' People at Their New Jobs?

A GTM play for Revnu. People who used your product at their last job already know it works. Revnu finds people who used to work at your customers, in the role that buys from you, now at a new company that fits your buyer, and writes to them as the familiar face they are.

The best person to sell to is someone who already loved your product somewhere else. When a buyer or user at one of your customers moves to a new company, they arrive with a budget, a mandate to make changes and a tool they trust. Revnu finds them at the new job and writes to them like the old friend you are.

Why it works

Someone who has used your product doesn't need convincing it works. They need a reason to bring it to the new place, and a new job is that reason. New leaders change tools in their first months to make their mark. A short "congrats on the move, want the same setup there?" gets replies that cold email never does.

How to run it

  1. List your customers. Give Revnu your customer companies, or the people who bought or used your product there.

  2. Find who moved. Revnu searches its own people database for people who used to work at those companies, in the role that buys from you, and are now somewhere else.

  3. Check the new company. Revnu reads each new company's site and keeps the ones that fit your buyer.

  4. Find the email. A checked work email at the new company.

  5. Write as a familiar face. Mention where they were, what your product did there, and offer to set it up again fast.

The prompt

Here are our customers: [list or attach file]. Find people who used to work at these companies as [job titles that buy from us] and now work somewhere else. Keep the ones whose new company fits our buyer. Find their new work email and write a short email that mentions their old company, what we did there, and offers to get them the same setup at their new company.

Try this in Revnu

Each lead keeps the old company and the new one on its Signals tab. You approve the first sequence in Review.

Run it every month

People move all the time. Make it a workflow:

On the 1st of every month, check which people who used to work at our customers as [job titles] have moved to a new company that fits our buyer, and add them to the Moved Champions campaign.

See recurring work with workflows and the workflows API.

Related

How Do I Turn My Last Closed Deal Into More Deals?A GTM play for Revnu. Take your latest closed deal, work out what was happening at that company the week they said yes, find every company in the same industry with the same thing happening now, and open with why they match and who you just closed.Import Your Own List of LeadsBring your own list into Revnu by uploading a CSV or Excel file in chat, keep extra columns such as a discount code for each lead, add contacts you already have, correct a lead's details, and get a list of your leads back out.What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Where each intent signal comes from, including waterfall enrichment from third-party B2B data providers.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

A list of customer companies is enough. Revnu finds people who worked there in the roles that buy from you. If you have the actual names of your users and buyers, attach them too and the list gets sharper.