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GTM Plays

How Do I Win Customers When a Competitor Raises Prices?

A GTM play for Revnu. When a competitor announces a price increase, find the companies using that product who should switch, work out what switching takes, and reach them by email and LinkedIn with a low-barrier offer. Test the offers and scale what gets replies.

A competitor's price increase is a gift. Thousands of their customers just got a reason to look around. Revnu finds the companies running that product, works out what it takes them to switch, and reaches them by email and LinkedIn before they renew.

Why it works

Nobody switches tools on a quiet Tuesday. A price increase forces a budget conversation, and your message lands right in it. The companies are easy to find, because the tools a company runs show up on its website, in its job posts and in what its people write.

What stops people switching is the work of switching. So the message isn't "we're cheaper". It's "here's exactly what moving takes, and we'll do it for you".

How to run it

  1. Spot the increase. Tell Revnu about the announcement, or have it check the competitor's pricing page, blog and the news every week.

  2. Find their customers. Revnu finds companies whose websites show the product, whose job posts mention it, and whose people post or review it, then checks each company fits your buyer.

  3. Work out the switch. Revnu reads what the competitor does and what you do, and writes down what moving takes: data to export, setup time, what changes for the team.

  4. Write two channels. An email and a LinkedIn message about that switch, not your feature list.

  5. Make yes easy. A free trial, a free onboarding call or migration help, in every message.

  6. Test and scale. Revnu runs more than one version of the sequence, tracks which offers and messages get replies, and moves new prospects to the winner while it keeps testing.

The prompt

[Competitor] just announced a price increase. Find 40 companies that use [competitor] and fit our buyer. For each one, work out what switching to us would take. Write an email and a LinkedIn message about that switch, not about our features, with a low-barrier offer: [a free trial / a free onboarding call / we migrate your data for you]. Test two versions of the offer and tell me which gets more replies.

Try this in Revnu

LinkedIn steps send from your own account once you connect LinkedIn. Your first sequence waits for your yes in Review. After that, Revnu can test new versions on its own inside your Experiment Budget in Settings > Agent. See tests Revnu runs on its own.

Run it every week

Set it up as a workflow so the next price change never slips past you:

Every Monday, check [competitor]'s pricing page, blog and the news for a price change. If they raised prices, find 30 companies using them and start the switching campaign. Either way, add 15 new companies using [competitor] to the Switchers campaign.

See recurring work with workflows and the workflows API.

Related

What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Where each intent signal comes from, including waterfall enrichment from third-party B2B data providers.Sequences: Steps, Follow-Ups and ApprovalWhere your email sequences live on Leads, how steps, follow-ups and waits work, what the fields in your copy mean, what one approval covers and when Revnu asks again, who the emails come from, and how to make them sound like you.LinkedIn Invites, Messages and RepliesHow Revnu runs LinkedIn outreach. Where a LinkedIn sequence lives, what Approve does on each LinkedIn card, which approval settings cover which sends, how to change a connection note or follow-up, moving an email campaign to LinkedIn, mixing LinkedIn and email, where replies go, and when LinkedIn is the wrong channel.How Do I Reach People Who Left a Bad Review of a Competitor?A GTM play for Revnu. Find the one and two star reviews of your competitors from the last 90 days, on review sites and Reddit, work out who wrote them and where they work, and send a short email about the exact thing they complained about.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

From public evidence: the technology detected on the company's website, job posts that name the tool, and what the company's people post and review. Each lead shows its evidence on the Signals tab, so you can check it before anything sends.