How Do I Research Competitor Ads in the LinkedIn Ad Library?

The LinkedIn Ad Library is LinkedIn's public record of the ads run on its network. For a B2B business it's the best window there is into how your competitors pitch the same buyers you do. Revnu searches it for you, by keyword or by advertiser, and turns what it finds into ideas, ads and leads.

Search the LinkedIn Ad Library for companies advertising on "sales forecasting". Show me who is running ads, their headlines and calls to action, and how long each ad has been live.

Try this in Revnu

What the LinkedIn Ad Library shows

LinkedIn lists the ads run on its platform, searchable by advertiser, keyword, country and date. Each entry shows the ad's creative and copy, who it's from and who paid for it, and when it was shown.

What Revnu pulls

Revnu searches the library directly by keyword, by advertiser, or both, and brings back up to 25 ads at a time, with more on request. For each ad it reads:

• The advertiser, and who paid for the ad

• The ad format and headline

• The call to action

• The creative image

• When the ad was first and last shown

• A link to the ad in the library

In Slack, Revnu can show you the ad's creative right in the thread.

What Revnu does with it

Find who's advertising on a keyword

Who is advertising on LinkedIn for "expense management" and "spend control"? List each advertiser with their newest ad and how long they've been running ads.

Read a competitor's playbook

Pull every ad [competitor] is running on LinkedIn. What angles do they repeat, what do they offer, and which ad has run the longest?

Spot new competitors

Search the LinkedIn Ad Library for "[your category]" and tell me which advertisers aren't in my list of known competitors. Look at their websites and say what each one sells.

Turn advertisers into leads

A company running LinkedIn ads has budget and a growth goal right now.

Find companies running LinkedIn ads on "[a keyword]". Add the ones that fit my ideal customer to Leads, with the head of marketing at each, and draft outreach about what they're pushing.

Brief your own ads

Based on these competitor ads, write three LinkedIn ads for us that take an angle none of them use. Make an image for each and save them as paused drafts.

Browse the Ad Library tab

The Ad Library tab on Ads is a gallery of real LinkedIn ads from leading companies, refreshed every day. Filter it by topic or search it, open any ad to read the full copy, and press Recreate. Revnu puts a ready-made request with the ad attached into chat. Send it, and Revnu writes your own version for your product and audience and makes a fresh on-brand image in the same shape.