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GTM Plays

How Do I Find Buyers in the Audience of the Experts They Follow?

A GTM play for Revnu. Pick 20 people your buyers follow on LinkedIn for advice. Every day, Revnu reads their new posts, collects the people who engage, scores each one against your buyer profile, and reaches the best fits by LinkedIn and email with an offer they want.

Your buyers already gather in one place: the comments under the experts they follow. Pick 20 of those voices. Every day, Revnu reads their new posts, collects everyone who engages, scores them against your buyer profile and reaches the best fits with an offer worth replying to.

Why it works

People engage with posts about the problems they're working on this week. Twenty experts in your category post hundreds of times a month, and every comment is a buyer self-selecting by topic. Unlike competitor audiences, these people haven't picked a vendor yet. Run it daily and you're talking to people within a day of them raising their hand.

How to run it

  1. Pick the voices. List 20 LinkedIn profiles of people your buyers follow: authors, operators, consultants and category leaders. Ask Revnu to suggest some if you're unsure.

  2. Watch for new posts. Each day, Revnu reads the posts each profile published since the last run.

  3. Collect and score. Revnu lists everyone who commented or reacted and scores each person on how well they fit your buyer: title, company size, industry.

  4. Keep the best. Only strong fits go forward. Everyone else is left out.

  5. Reach them twice. A LinkedIn message from your account and an email to a checked work address, mentioning the post.

  6. Lead with the offer. Something they'd want anyway: a free audit, a template, a trial.

The prompt

Here are 20 LinkedIn profiles my buyers follow: [profile links]. Read their posts from the last 7 days, collect everyone who commented or reacted, and score each person against our buyer profile. For the strongest fits, find their work email and write a LinkedIn message and an email that mention the post they engaged with and offer [a free audit / a template / a trial]. Skip anyone already in my leads.

Try this in Revnu

Each lead shows its score and the post that found it on Leads. LinkedIn steps send once you connect LinkedIn.

Run it every day

Every weekday at 9am, read new posts from my 20 experts since yesterday, collect and score the engagers, and add the strongest fits to the Expert Audiences campaign.

Set it up as a workflow. See recurring work with workflows and the workflows API.

Related

How Do I Turn a Competitor's LinkedIn Commenters Into Leads?A GTM play for Revnu. List the LinkedIn profiles of 10 or more competitor founders, pull their recent posts, collect everyone who commented or reacted, keep the real buyers who fit your ICP, find verified emails and open with the comment they left. Run it daily for fresh leads.How Do I Turn People Who Engage With My LinkedIn Posts Into Leads?A GTM play for Revnu. Every week, collect the people who reacted to or commented on your own LinkedIn posts, keep the ones who fit your buyer, and follow up by LinkedIn and email while you're top of mind.What's on a Lead: Why Now, Sources and Updating Lead InfoWhat a lead on the Leads page shows (the Why Now, its source links, the fit score, its campaign and its draft), how to update a lead's info or tell Revnu something it should know, what Relationship Route means, and where a directory or event list lands.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Choose people whose followers look like your buyers, not people with the biggest audience. Ask your customers who they read, or ask Revnu to find the most active voices posting about your problem.