How Do I Win Customers When a Supplier or Competitor Goes Bust?

A GTM play for Revnu. When a company enters administration or gets a winding-up notice, its customers need a new supplier fast. Revnu reads official insolvency notices, finds the failed companies in your market, works out who they served, and writes to those customers with a calm, useful offer.

When a supplier enters administration, every one of its customers has a problem by Monday: orders stopped, support gone, contracts in doubt. Official notices publish the failure the day it happens. Revnu reads them, finds the failed companies in your market, works out who they served, and reaches those customers first.

Why it works

A customer whose supplier just failed has to choose a replacement, often within days, and nobody has been selling to them because they were locked in. A short, kind note from someone who can step in today is the most welcome email they'll get that week.

How to run it

Describe your market. What you sell and the kind of company that would have sold it before you.
Read the notices. Revnu reads official insolvency notices, such as administrations, liquidations and winding-up petitions, and keeps the companies in your market, with the date and a link.
Find their customers. Revnu reads each failed company's website, case studies, reviews and news for the customers it served.
Find the person. Whoever bought from the failed supplier, such as operations, procurement or the owner, with a checked work email.
Write calmly. Acknowledge the disruption in one line, then offer the fastest way to keep things running.

The prompt

Find companies in [our market] that entered administration or liquidation, or got a winding-up notice, in the last 30 days. For each, give me the notice date and link, then find the customers they served from their website, case studies and news. For each customer that fits our buyer, find the [job title] and their work email, and write a calm email offering to step in quickly with [our offer].

Try this in Revnu

Each lead keeps the notice and how Revnu linked the customer to the failed supplier on its Signals tab. Your first sequence waits for your approval in Review.

Run it every week

Every Monday, read last week's insolvency notices for companies in [our market]. If any served customers who fit our buyer, add those customers to the Supplier Change campaign.

Set it up as a workflow once and it runs on its own. See recurring work with workflows and the workflows API.

The Intent Signals Library: Every Buying Signal Revnu Can FindEvery intent signal Revnu can find, grouped by type: hiring, new leaders, funding, filed company accounts, public contracts and tenders, permits and licences, technology changes, launches, competitors, conversations, ads, search, local businesses and verticals. Each one says why it means buying intent and gives an ask you can copy.How Do I Win Customers When a Competitor Has an Outage or Shuts Down?A GTM play for Revnu. A competitor's outage, shutdown or acquisition gives every one of its customers a reason to look around today. Revnu watches competitors' status pages and news, finds the customers affected, and reaches them with a calm, useful offer while it still matters.How Do I Find Fast-Growing Private Companies From Their Filed Accounts?A GTM play for Revnu. Private companies publish their numbers in filed accounts. Revnu reads them to find companies whose turnover and profit are growing, which have just taken on new borrowing, or whose accounts are late, and writes to each one about what that moment means.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Where are insolvency notices published?

In official records such as The Gazette in the UK, which publishes administrations, liquidations and winding-up petitions with dates. Name a country and Revnu reads the record that covers it.

How does Revnu find the failed company's customers?

From what's public: logos and case studies on its website, reviews that name it, partner pages and news. Revnu shows on each lead how it made the link.

Isn't this a sensitive moment to email?

It is, so tone matters. Don't mention the failure as gossip. Say you heard about the disruption and offer the quickest way to keep their work moving.

Can I use this to buy assets?

Yes. Some buyers use the same notices to find equipment, stock or customer books for sale. Ask Revnu to note the administrator named on each notice.

Does a winding-up petition mean the company has failed?

Not always. Some petitions get settled. Revnu notes the exact kind of notice, so you can choose to wait for an administration or liquidation.