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GTM Plays

How Do I Book Meetings Before a Conference Even Starts?

A GTM play for Revnu. Four weeks before a conference, Revnu finds the people posting about going, the speakers and the exhibitors, keeps the ones who fit your buyer, and writes to set up a coffee at the event. You arrive with a calendar full of meetings.

Most people go to a conference and hope to bump into buyers. Revnu books the meetings before you get on the plane. It finds the people going, the speakers and the exhibitors, keeps the ones who fit your buyer, and asks each one for a coffee at the event.

Why it works

A shared event is the easiest reason to meet. "We're both at [event], want to grab 15 minutes?" asks for little and lands with people who are already in meeting mode. People announce they're going on LinkedIn weeks ahead, speaker and exhibitor lists are public, and every one of them is a buyer you can reach before the crowd does.

How to run it

  1. Start four weeks out. Tell Revnu the event, the dates and the city.

  2. Find who's going. Revnu searches LinkedIn posts from people saying they'll attend or speak, and reads the event's public speaker and exhibitor pages.

  3. Keep the buyers. Revnu checks each person and company against your buyer profile.

  4. Find the email. A checked work email for each person.

  5. Ask for a coffee. A short note: you're both at the event, one line on why it's worth 15 minutes, and a time slot.

  6. Stop on time. Revnu keeps follow-ups before the event starts.

The prompt

I'm going to [event] in [city] on [dates]. Find people posting on LinkedIn that they're attending or speaking, and read the event's speaker and exhibitor pages. Keep the people who fit our buyer, find their work emails, and write a short email asking to meet for 15 minutes at the event. Stop all follow-ups the day before it starts.

Try this in Revnu

Have an attendee list already? Attach it in chat and say what it's for. See reach a list or event.

Run it every week until the event

Posts about the event pick up as it gets closer. Make it a workflow:

Every Monday until [event], find new LinkedIn posts from people going to [event], add the ones who fit our buyer to the [event] campaign.

When the event is over, pause or delete the workflow on Workflows, or ask Revnu to. See recurring work with workflows and the workflows API.

Related

How Do I Reach a List I Already Have, or Event Attendees?A step-by-step recipe for outreach to your own list, a directory or the people you want at an event. Upload the file in chat, say what it's for and the dates, approve the sequence, and Revnu researches each name and sends on your timeline.How Do I Find People Asking for a Tool Like Mine?A GTM play for Revnu. Every day, people post "anyone recommend a good [tool]?" or "looking for an alternative to [competitor]". Revnu finds those posts on LinkedIn and Reddit, finds the person and their work email, and reaches them while they're still deciding.How Do I Handle Replies and Book Calls?A step-by-step recipe for turning outreach replies into booked calls with Revnu. Give it your booking link once, and when someone replies it stops their follow-ups, tells you and drafts an answer that waits for your yes. Where replies show up, how to send the draft, and what to do after a call is booked.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Four weeks is a good lead time. Calendars fill up in the final two weeks, so early asks get the best slots.