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GTM Plays

How Do I Rank for "Alternatives to [Competitor]" Searches?

A GTM play for Revnu. People searching "[competitor] alternative" or "[competitor] vs [competitor]" are ready to buy. Revnu writes honest comparison and alternative pages from your product facts, publishes one a day, and refreshes the ones Search Console shows slipping.

Someone typing "[competitor] alternative" into Google has already decided to switch. They just haven't picked where to. Revnu writes honest alternative and comparison pages from your product facts, publishes one a day, and keeps them fresh, so you're the answer they find on Google and in AI answers.

Why it works

Most blog traffic is people learning. Searches like "[competitor] alternative", "[tool A] vs [tool B]" and "best [category] for [use case]" are people choosing. Fewer people search them, but far more of them buy. The same pages get cited when someone asks ChatGPT or Perplexity for a recommendation, so one page works on two channels.

How to run it

  1. List the competitors you lose to. Add them in Visibility > Competitors, or tell Revnu.

  2. Check your facts. Revnu writes from Settings > Memory > Product Facts, so make sure it's current. Put anything off limits on Never Say.

  3. Pick the pages. Revnu chooses the comparison, alternative and "best for" topics buyers search for, and writes down why each one is worth it.

  4. Write and publish. Revnu compares how each product handles real jobs, using the competitor's own public documentation, and publishes under your Blog Posts setting.

  5. Refresh what slips. With Search Console connected, Revnu sees which pages lose clicks and updates them.

The prompt

Write alternative and comparison pages for the competitors we lose deals to: [competitor A], [competitor B], [competitor C]. Start with "[competitor] alternative" and "[us] vs [competitor]" topics. Keep every page honest and based on our product facts and their public docs. Publish one a day, and refresh any page that starts losing clicks in Search Console.

Try this in Revnu

New to the blog? Follow get found with a blog first to connect a place for posts and Search Console.

Run it every day

Revnu writes one post a day on its own once your blog is set up. To keep it focused on comparison pages, say so, or make it a workflow:

Every weekday, write one comparison or alternative page for a competitor we haven't covered yet. On the 1st of each month, refresh the comparison pages that lost clicks.

See recurring work with workflows and the workflows API.

Related

How Do I Get Found on Google and in ChatGPT With a Blog?A step-by-step recipe for running a blog with Revnu so buyers find you on Google and in AI answers. Fill in your product facts, connect a place for posts to live, connect Search Console, choose what waits for you, and track how ChatGPT, Claude, Gemini and Perplexity mention you.AI Visibility: What the Numbers MeanA glossary for your AI visibility report. How to read Visibility, Share of Voice, Citation Share, Mention Rate, Avg. Position, Top-1 Rate and the rank columns, what the Platforms, Sentiment, Competitors, Search Expansions and AI Citations pages show, which AI engines each plan checks, adding questions and competitors, and how Revnu turns gaps into work.Free Directory ListingsRevnu gets your business listed on the free directories, review sites and "best X" lists that AI answers cite. Which steps it does, which need you, and why it does no paid placements or backlink outreach.How Do I Win Customers When a Competitor Raises Prices?A GTM play for Revnu. When a competitor announces a price increase, find the companies using that product who should switch, work out what switching takes, and reach them by email and LinkedIn with a low-barrier offer. Test the offers and scale what gets replies.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Revnu compares how each product handles real jobs, using the competitor's own public docs, and says plainly when your product isn't the best fit for a case. Honest pages rank better and convert better, because buyers trust them.