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GTM Plays

How Do I Turn a Competitor's LinkedIn Commenters Into Leads?

A GTM play for Revnu. List the LinkedIn profiles of 10 or more competitor founders, pull their recent posts, collect everyone who commented or reacted, keep the real buyers who fit your ICP, find verified emails and open with the comment they left. Run it daily for fresh leads.

Your competitors' founders post every week, and your buyers raise their hands in the comments. Revnu reads those posts, collects everyone who commented or reacted, keeps the real buyers, finds their work emails and opens with the comment they left. Every day, fresh.

Why it works

Someone who comments on a post about your category is telling you, in public, that they care about the problem right now. That's warmer than any list you can buy. And "saw your comment on [founder]'s post about [topic]" is an opener nobody ignores, because it's true and it's about them.

How to run it

  1. List the profiles. Give Revnu 10 or more LinkedIn profile links: competitor founders, their heads of marketing, anyone whose posts your buyers read.

  2. Pull the posts. Revnu reads each profile's posts from the last few weeks.

  3. Collect the engagers. For each post, Revnu lists everyone who commented or reacted, with their headline and comment.

  4. Keep the real buyers. Revnu drops spam, recruiters, the competitor's own staff and anyone outside your buyer profile, and checks each remaining person's company fits.

  5. Find the email. Revnu finds a checked work email for each buyer.

  6. Write the opener. "Saw your comment on [founder]'s post about [topic]", then one line on why you're worth a reply.

  7. Run it daily. New posts mean new commenters. A daily workflow keeps the leads coming.

The prompt

Here are the LinkedIn profiles of founders in my space: [profile links]. Pull their posts from the last 3 weeks and list everyone who commented or reacted. Keep only real buyers who fit our ICP: no spam, no recruiters, no one who works at these companies. Find verified work emails and write emails that open with "saw your comment on [founder]'s post about [topic]". Skip anyone already in my leads.

Try this in Revnu

Revnu reads public posts with its own scrapers, so it doesn't need your LinkedIn account to collect the engagers. Each lead keeps the post and the comment on its Signals tab. To add a LinkedIn message as well as email, connect LinkedIn and ask for both.

Run it every day

Set it up as a workflow:

Every weekday at 8am, check new posts from the founders on my list, collect anyone who commented or reacted since yesterday, keep the buyers who fit our ICP, and add them to the Competitor Commenters campaign.

Add or remove profiles any time by telling Revnu. See recurring work with workflows and the workflows API.

Related

How Do I Turn People Who Engage With My LinkedIn Posts Into Leads?A GTM play for Revnu. Every week, collect the people who reacted to or commented on your own LinkedIn posts, keep the ones who fit your buyer, and follow up by LinkedIn and email while you're top of mind.How Do I Find Buyers in the Audience of the Experts They Follow?A GTM play for Revnu. Pick 20 people your buyers follow on LinkedIn for advice. Every day, Revnu reads their new posts, collects the people who engage, scores each one against your buyer profile, and reaches the best fits by LinkedIn and email with an offer they want.What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Where each intent signal comes from, including waterfall enrichment from third-party B2B data providers.LinkedIn Invites, Messages and RepliesHow Revnu runs LinkedIn outreach. Where a LinkedIn sequence lives, what Approve does on each LinkedIn card, which approval settings cover which sends, how to change a connection note or follow-up, moving an email campaign to LinkedIn, mixing LinkedIn and email, where replies go, and when LinkedIn is the wrong channel.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Collecting works without it. Revnu reads public posts and the people who engaged with them. You only connect your LinkedIn if you want Revnu to send connection requests and messages as you.