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GTM Plays

How Do I Use Job Posts to Find Companies That Need Me?

A GTM play for Revnu. A job post tells you a company's problem, its budget and the tools it uses. Revnu finds companies hiring for the role you help with, reads each posting, and writes an email built from what the company said it needs.

A job post is a company telling the world what's broken, what they'll pay to fix it, and which tools they use. They wrote half your cold email for you. Revnu finds the companies hiring for the problem you solve and turns each posting into a message about exactly that.

Why it works

Companies hire when a problem gets too big to ignore. Hiring three SDRs means pipeline is the priority. A first sales ops hire means the process is breaking. A posting that names your competitor means they're already paying for the category. Each one is a budget line with a deadline, and the description gives you their own words to write back with.

How to run it

  1. Name the roles. Tell Revnu which hires mean a company needs you, such as "first marketing hire", "SDRs", "head of operations", or "any role that mentions [competitor]".

  2. Find the postings. Revnu searches live and indexed job posts for those roles in your market, with dates.

  3. Read each posting. Revnu pulls out the problem, the goals, the tools named and the team size.

  4. Find the buyer. Usually the hiring manager or the person the new hire reports to, with a checked work email.

  5. Write from their words. The email mentions the role and offers to get them results before the hire ramps up.

  6. Run it weekly. New postings every week mean new companies with fresh budget.

The prompt

Find companies in [your market] that posted a job for [role] in the last 30 days. Read each posting and note the problem they're hiring to solve and any tools they name. Find the person the role reports to and their work email. Write an email that mentions the role, uses what the posting says they need, and offers to get them results while they hire.

Try this in Revnu

Each lead keeps the job post on its Signals tab with its date and link. Your first sequence waits for your approval in Review.

Run it every week

Every Monday, find companies that posted a [role] job in the last week, read the postings, and add the ones that fit our buyer to the Hiring campaign.

Set it up as a workflow once and it runs on its own. See recurring work with workflows and the workflows API.

Related

What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Where each intent signal comes from, including waterfall enrichment from third-party B2B data providers.How Do I Turn My Last Closed Deal Into More Deals?A GTM play for Revnu. Take your latest closed deal, work out what was happening at that company the week they said yes, find every company in the same industry with the same thing happening now, and open with why they match and who you just closed.How Do I Reach Companies That Just Raised Money?A GTM play for Revnu. A company that just raised a round has new budget and a plan to spend it. Revnu finds companies in your market that raised in the last 30 days, finds the leader who owns your problem, and writes about the growth the round is meant to buy.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Roles you can do part of, or help succeed: a first marketing hire for a growth tool, SDRs for a pipeline tool, a data engineer for a data product. A posting that names a competitor is a strong switch signal too.