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GTM Plays

How Do I Reach People Who Left a Bad Review of a Competitor?

A GTM play for Revnu. Find the one and two star reviews of your competitors from the last 90 days, on review sites and Reddit, work out who wrote them and where they work, and send a short email about the exact thing they complained about.

Somebody just spent ten minutes writing a one star review of your competitor. They're frustrated, they're specific, and they're ready to hear about something better. Revnu finds those reviews, works out who wrote them, and sends a short note about the exact problem they described.

Why it works

A bad review is a public complaint with the reason written down. You don't have to guess what to say: they told you. "Saw your review of [competitor], the part about [problem]" proves you read it, and if you solve that problem, the reply nearly writes itself. Recent reviews matter most, because the frustration is fresh and the renewal is coming.

How to run it

  1. Name the competitors. Give Revnu the products your buyers switch away from.

  2. Collect the reviews. Revnu's scrapers pull public reviews from the last 90 days, keeping the one and two star ones, plus Reddit threads complaining about the product.

  3. Find the reviewer. When a review shows the person's name, role or company, Revnu identifies them, checks they fit your buyer and finds a checked work email.

  4. Write about their complaint. One line on what they said, one line on how you handle it, and an easy next step.

  5. Send while it's fresh. Reviews from the last few days go out first.

The prompt

Find one and two star reviews of [competitor] from the last 90 days on review sites, plus Reddit threads complaining about it. For every reviewer whose name or company is shown, check they fit our buyer and find their work email. Write a short email that opens with what they complained about and explains how we handle it. Offer [a free trial / a migration call]. Send the newest reviews first.

Try this in Revnu

Each lead keeps the review on its Signals tab, so you can read exactly what they said before you approve the sequence in Review.

Run it every week

New reviews land every week. Make it a workflow:

Every Monday, check for new one and two star reviews of [competitor A] and [competitor B] from the last week, find the reviewers who fit our buyer, and add them to the Unhappy Reviewers campaign.

See recurring work with workflows and the workflows API.

Related

How Do I Win Customers When a Competitor Raises Prices?A GTM play for Revnu. When a competitor announces a price increase, find the companies using that product who should switch, work out what switching takes, and reach them by email and LinkedIn with a low-barrier offer. Test the offers and scale what gets replies.How Do I Find People Asking for a Tool Like Mine?A GTM play for Revnu. Every day, people post "anyone recommend a good [tool]?" or "looking for an alternative to [competitor]". Revnu finds those posts on LinkedIn and Reddit, finds the person and their work email, and reaches them while they're still deciding.What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Where each intent signal comes from, including waterfall enrichment from third-party B2B data providers.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

Public review sites for software and services, app store reviews, and Reddit threads. Tell Revnu where your competitors get reviewed and it starts there.