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How Do I Research Competitor Ads in the Google Ads Transparency Center?

Revnu pulls a competitor's ads from the Google Ads Transparency Center across Search, YouTube, Display and Shopping, reads the offers and landing pages, and finds who else advertises to your buyers. Then it drafts your own Google ads and turns active advertisers into leads.

The Google Ads Transparency Center is Google's public record of ads from verified advertisers, across Search, YouTube, Display, Shopping, Maps and Play. Search ads are where buyers with intent click, so a competitor's Google ads tell you exactly what they think wins a sale. Revnu pulls them for you and turns them into a plan.

Look up my top competitor in the Google Ads Transparency Center. Show me their search and YouTube ads, the offers they lead with and the landing pages they send people to.

Try this in Revnu

What the Google Ads Transparency Center shows

Search by advertiser name or website. Each advertiser's page lists their ads, which you can filter by region, date, Google product and format: text, image or video. Each ad shows its creative and when it was shown.

What Revnu pulls

Revnu's scrapers pull ads from the Transparency Center by advertiser or website, then Revnu reads the ad copy and the pages the ads link to. Tell it the competitors, the regions and the formats you care about.

What Revnu does with it

Read a competitor's search ads

Pull [competitor]'s text ads from the Google Ads Transparency Center for the US. List their headlines, the promises they make and the pages each ad links to.

Study their video ads

Show me [competitor]'s YouTube ads from the last three months. What does each one promise, and what does it ask people to do?

Find the gaps in their offers

Compare the Google ads from my three competitors. What do they all claim, and what does none of them say that we could own?

Spot new competitors

Search Google for "[your category]" and list the companies you find. Look each one up in the Google Ads Transparency Center and tell me which of them advertise and what they're running.

Turn advertisers into leads

Find companies running Google ads for "[a keyword]" in Germany. Add the ones that fit my ideal customer to Leads, with the person who runs marketing.

Brief your own Google ads

Write a Google search campaign for us that answers the gap you found. Pick the keywords, write the headlines and descriptions, and save it as a paused draft.

With Google Ads connected, Revnu researches keywords and saves new campaigns as paused drafts for you to approve. See connect Google Ads.

Frequently Asked Questions

Yes. Revnu pulls their ads from the Google Ads Transparency Center, across Search, YouTube, Display and Shopping, and reads the copy and the landing pages behind them.