The Intent Signals Library
Every intent signal Revnu can find, grouped by type: hiring, new leaders, funding, filed company accounts, public contracts and tenders, permits and licences, technology changes, launches, competitors, conversations, ads, search, local businesses and verticals. Each one says why it means buying intent and gives an ask you can copy.
An intent signal is a public, dated sign that a company needs what you sell now. Revnu can find over 100 of them, because it works like a researcher with a data network behind it: 800 million+ people profiles and 200 million+ companies, live research on the public web, government registries and filings, job posts, LinkedIn posts and engagement, ad libraries on seven platforms, reviews, website technology and funding rounds.
If a moment leaves a public trace, you can ask Revnu for it in plain words. Revnu finds the companies, checks the signal on each one, and saves the evidence on the lead's Signals tab, with a date and a link you can open.
Find UK companies that won a public sector contract in the last 30 days for software or IT services, with 10 to 200 staff. Show me the award notice on each lead.
Every signal below works on its own, stacked with others, as a weekly workflow, or as a watch that checks every few minutes and tells you the moment it trips.
Hiring
A job post is a budget line with a deadline, written in the company's own words.
Plays: hiring signals, first sales hire, compliance hires and new locations.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Hiring the role you replace or support | They've decided the work matters and are about to pay for it | "Find companies hiring SDRs in the last 30 days. We get them pipeline before the hires ramp." |
| First sales or marketing hire | The founder is building a growth function from nothing and buying everything at once | "Find companies under 30 staff posting their first sales job." |
| First hire in any new function | A new team needs tools, process and help on day one | "Find startups posting their first finance or people role." |
| A tool named in job posts | They run it, or are moving to it | "Find companies whose job posts mention Salesforce migration." |
| Your competitor named in job posts | They pay for your category today | "Find companies hiring people with [competitor] experience." |
| Compliance work in job posts | A deal depends on a certificate, so there's urgency and budget | "Find software companies whose job posts mention SOC 2." |
| A problem described in job posts | Their words for the pain you solve | "Find companies whose job posts mention manual reporting in spreadsheets." |
| A hiring surge in one team | That team is scaling fast and its tools will break | "Find companies with five or more open engineering roles." |
| A job just closed | The role was filled, and a new person is about to choose tools | "Tell me when a company in my Leads closes its head of marketing job." |
| Hiring in a new city or country | Expansion, with new offices, payroll and local suppliers | "Find US software companies posting their first jobs in the UK." |
| Hiring contract or agency roles | They need capacity now, and might rather buy it | "Find hospitals advertising travel nurse roles this month." |
New leaders and people moves
People buy, and people who just moved buy fastest.
Plays: new executives, former customers, new jobs, conference meetings and podcast guests.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| New executive in role | A new CRO, CMO or head of growth reviews every tool in their first 90 days | "Find VPs of sales who started in the last 90 days at Series A companies." |
| New in role at any level | New people choose new tools | "Find RevOps managers who started a new job in the last 60 days." |
| Promotion into a buying role | New budget and a mandate to change things | "Find people promoted to head of marketing in the last quarter." |
| New CEO or founder change | The top sets a new plan, and spending follows | "Find companies in my market with a CEO who started this year." |
| A champion changed jobs | Someone who already likes you now has a new budget | "Find people who used to work at our customers and now work somewhere new." |
| Alumni of your customers | They've seen your product work | "Find heads of growth who used to work at [customer]." |
| Shared past employer or school | A real reason to open warm | "Find founders who studied at Imperial College London." |
| Speaking at or attending an event | They're out, open to meetings, and talking about the topic | "Find the speakers at [conference] and book coffees." |
| Guest on a podcast | They just said, on record, what they're working on | "Find B2B founders who were podcast guests this month talking about pipeline." |
Funding and investors
Fresh money means fresh budget and new hires to equip.
Play: fresh funding.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Raised a round recently | The round is meant to buy growth, starting now | "Find fintech companies that raised in the last 90 days." |
| Round stage and amount | Sets budget and the size of the team you'll sell to | "Find Series B companies that raised more than $20 million this year." |
| Total raised | Tells you how much runway they have to spend | "Find companies that have raised at least $5 million in total." |
| Revenue band | Sets what they can spend before you write | "Find software companies with $10 million to $50 million in revenue." |
| Backed by a named investor | Investors push their companies toward the same tools and hires | "Find companies backed by Sequoia that sell to finance teams." |
| In an accelerator batch | A cohort all buying the same things at the same time | "Find companies in Y Combinator's latest batch." |
| Filed a Form D (US) | A US private raise on the public record, often before any announcement | "Find US startups that filed a Form D in the last 60 days." |
Company changes
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Headcount decline or layoffs | Cost pressure, consolidation, and people looking for new roles | "Find companies that announced layoffs in the last 30 days." |
| New office or new country | Local suppliers, staff and services, all at once | "Find companies opening an office in London this year." |
| Acquired another company | Two stacks to merge and teams to integrate | "Find companies that made an acquisition in the last 90 days." |
| Was acquired | A new owner reviews every contract | "Find companies acquired by private equity this year." |
| Rebrand or new website | A new story to tell, and the budget to tell it | "Find companies that relaunched their website in the last 90 days." |
| Pricing page change | A new model, a new market, or a pricing project you can help with | "Watch [company]'s pricing page and tell me when it changes." |
| Careers page change | New roles appear there first, often before job boards | "Watch [company]'s careers page and tell me when a sales role appears." |
| Product launch | A launch needs customers, fast | "Find companies that launched a new product this month." |
| In the news | An announcement, award or milestone gives you a timely reason to write | "Find companies in my market featured in the press this week." |
| Founded recently | New companies buy their first everything | "Find companies founded in the last 12 months that raised a seed round." |
Filed accounts and company registries
Government registries publish what private companies won't say. Revnu reads company registries and filings in any country, and goes deep on the UK's Companies House.
Plays: owners ready to sell, growing companies from filed accounts, new companies and insolvency notices.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Turnover growth in filed accounts | A company outgrowing its systems and suppliers | "Find UK companies whose latest accounts show turnover up 20% or more." |
| Profit trend | Rising profit means budget, falling profit means a cost problem to solve | "Find UK companies whose profit fell two years running." |
| Net assets, cash and debt | How much a company can spend, and how much it owes | "For each lead, note net assets, cash and debt from the latest accounts." |
| New charge or secured loan | Fresh borrowing, usually for a site, equipment or an acquisition | "Find UK companies with a new charge registered in the last 60 days." |
| Overdue accounts | A stretched finance function | "Find UK companies in my sector whose accounts are overdue." |
| Director changes | New directors bring new plans | "Tell me when a director joins or leaves any company in my Leads." |
| Shareholder and owner changes | A new owner, a buyout or a new investor | "Find UK companies with a change of owner filed in the last 90 days." |
| Owner age and no successor | An owner nearing retirement with nobody lined up is a future sale | "Find owner-run UK companies with £1m+ profit and a sole owner aged 60 or over." |
| New company registered | A new business needs a bank, an accountant, a website and insurance | "Find construction companies incorporated in the UK in the last 14 days." |
| Insolvency or winding-up notice | Its customers need a new supplier, and its assets need a buyer | "Find companies with a winding-up notice in the last 30 days, and their customers." |
Public contracts and tenders
Plays: government contract winners and public tenders.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Won a government contract (US) | New revenue and a delivery deadline | "Find companies that won a US federal contract worth over $10 million in the last 30 days." |
| Won a public sector contract (UK) | Same, from Contracts Finder and Find a Tender | "Find software companies that won a UK council contract this month." |
| Open tender you could bid on | A buyer saying exactly what it wants, its value and its deadline | "Find open UK tenders for web development closing in the next 30 days." |
| Past suppliers to a public buyer | They know the buyer, and need partners and capacity to win again | "Find the suppliers that won similar contracts from [buyer] in the last two years." |
Permits, licences and approvals
Plays: planning and permits and regulatory approvals.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Planning permission granted | A building project with a start date and a budget | "Find businesses granted planning permission in Leeds in the last 60 days for commercial builds." |
| Planning application submitted | A project coming, before the work is tendered | "Check [council]'s planning applications every week for new extensions." |
| Building permit issued | A new site or fit-out about to start | "Find commercial building permits issued in Austin in the last 60 days." |
| Regulatory clearance | A product cleared for market, about to launch | "Find medical device companies that got FDA 510(k) clearance in the last 60 days." |
| New registration with a regulator | A new clinic, care home or practice opening its doors | "Find care homes newly registered with the CQC in the last 60 days." |
Brands, launches and stores
Plays: product launches and new Shopify stores.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Launched on Product Hunt | A new product chasing its first customers | "Find B2B software launched on Product Hunt in the last 14 days." |
| New open-source project gaining stars | Developer adoption is taking off, and the company will hire and buy | "Find open-source projects created this month that already have hundreds of GitHub stars." |
| New app in the app stores | A launch that needs users | "Find fitness apps launched on the App Store in the last 60 days." |
| App reviews dropping | Users are unhappy, and the team is under pressure | "Find shopping apps whose recent App Store reviews turned negative." |
| New Shopify store | A new brand that needs everything | "Find Shopify stores that launched in the last 90 days selling skincare." |
| New products added to a store | A range expansion needing photos, ads and stock | "Watch [store] and tell me when they add new products." |
Technology
Play: tech stack switch.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Runs a tool you plug into | A fit you can name in the first line | "Find Shopify stores with 11 to 50 staff that use Klaviyo." |
| Runs your competitor | They pay for your category already | "Find companies using [competitor] with 50 to 500 staff." |
| Tool added to the website | A new project with a budget | "Find companies that added a chat widget to their site recently." |
| Tool removed from the website | They just left a vendor and are choosing what's next | "Tell me when any company in my Leads removes [competitor] from its site." |
| Mid-switch | Runs one tool, hiring for another | "Find companies that use HubSpot but are hiring a Salesforce admin." |
| Ad pixel installed | They're about to spend on ads | "Find ecommerce brands that recently added a TikTok pixel." |
| Email provider change | A migration in progress | "Find companies that moved their email to Google Workspace recently." |
| Search traffic growing or falling | Momentum, or a problem they can't ignore | "Check these 50 companies' search traffic month by month and flag the ones that fell." |
Competitors
Plays: competitor price increase, competitor outage or sunset, unhappy competitor reviewers, competitor LinkedIn commenters and competitor ads.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| A competitor's customers | Proven buyers of your category | "Find the companies [competitor] lists as customers." |
| Complaining in reviews | They told the world what's wrong | "Find people who left [competitor] a one or two star review this year." |
| Competitor price increase | Every customer just got a reason to look around | "Watch [competitor]'s pricing page and tell me the day it changes." |
| Competitor outage | Their customers are angry today | "Watch [competitor]'s status page and tell me when there's an incident." |
| Competitor sunset or shutdown | Their customers have to move | "Find software products shutting down in the last 90 days, and their customers." |
| Competitor acquired | Customers worry about price rises and the roadmap | "Find companies whose vendor was acquired this year." |
| Commenting on a competitor's posts | Engaged with your category this week | "Add the people commenting on [competitor founder]'s posts to Leads." |
| Engaging with a competitor's launch | They care about the problem right now | "Here's [competitor]'s launch post. Add everyone who reacted." |
| Competitor starts new ads | A new push you can learn from and answer | "Tell me when [competitor] starts running new ads." |
| Competitor hiring for a new market | Where they're going next | "Find the countries [competitor] is hiring in." |
| Competitor ships a new feature | A change their customers will react to, for better or worse | "Watch [competitor]'s changelog and tell me what they ship." |
Conversations and engagement
Plays: people asking for recommendations, your post engagers and category influencer engagers.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Asking for a recommendation on Reddit | Someone choosing a tool this week | "Find Reddit threads asking for a tool like ours, and draft a reply." |
| Asking for a recommendation on LinkedIn | Same, with a name and a company | "Find LinkedIn posts asking for recommendations for cold email tools." |
| Posting about your problem | The warmest stranger there is | "Find founders who posted about hiring their first salesperson this month." |
| Posts that mention a company | People talking about a brand or event | "Find LinkedIn posts that mention [company] this quarter." |
| Engaging with your posts | Already paying attention to you | "Turn the people who reacted to my posts this week into leads." |
| Engaging with category experts | Following the people your buyers learn from | "Add the people commenting on [influencer]'s posts every day." |
| Commenting in communities | Active in the places your buyers ask questions | "Find Reddit threads in r/sales this week where people describe our problem." |
Ads and search
Plays: new advertisers and search traffic drops.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Running ads on a topic | Budget and a target on that topic | "Find companies running LinkedIn ads about sales forecasting right now." |
| Started new ads recently | A fresh push with a fresh budget | "Find software companies that started new ads on Meta in the last 14 days." |
| Ads sending people to a weak page | Paying for clicks that don't convert, a problem you can show them | "For each new advertiser, check whether the ad's landing page matches the ad." |
| Ads on seven platforms | See what any company runs on Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and X | "Show me every ad [company] is running." |
| Ranking for a topic | Who wins the searches your buyers make | "Find the companies that rank for 'payroll software UK'." |
| Losing search traffic | A problem an agency or content tool can fix | "For each lead, check organic search traffic over the last six months and flag drops of a third or more." |
| Named in AI answers in your category | Who ChatGPT and other assistants recommend when your buyers ask | "Track 'best payroll software for startups' and tell me which companies the answers name." |
Local businesses
Play: local businesses.
| Signal | Why it means intent | Ask Revnu |
|---|---|---|
| Newly opened | A new business buying its first everything | "Find gyms in London that opened in the last 60 days." |
| Reviews turning negative | A problem their customers keep naming | "Find restaurants in Leeds whose recent Google reviews turned negative." |
| What reviews keep saying | Their customers wrote your opener | "Read the reviews of dentists in Bristol and tell me what patients complain about." |
| Low rating or few reviews | Losing customers to better-reviewed rivals nearby | "Find physiotherapy clinics in Bristol rated under 4 stars on Google." |
| No website at all | Invisible to anyone who searches | "Find plumbers in Leeds listed on Google Maps with no website." |
| Missing from their website | No online booking, no prices, no reviews shown | "Find dental groups in Texas whose website has no online booking." |
| Owner near retirement | A local business that will change hands | "Find owner-run UK builders where the owner is 60 or over." |
By industry
| Industry | Signals that work best | Ask Revnu |
|---|---|---|
| Construction and trades | Planning permissions, building permits, public contract wins, new site openings | "Find contractors that won a UK council construction contract this month." |
| Clinics and care | New regulator registrations, new locations, reviews, hiring clinical roles | "Find new CQC-registered care homes in the North West." |
| Medical devices and life sciences | FDA clearances, funding, product launches, hiring regulatory roles | "Find device companies cleared by the FDA in the last 60 days." |
| Ecommerce | New Shopify stores, new products, ad pixels, new ads, app launches | "Find new Shopify skincare brands running Meta ads." |
| SaaS and developer tools | Product Hunt launches, GitHub stars, pricing changes, funding, tool switches | "Find devtools that launched on Product Hunt this week." |
| PE and M&A deal sourcing | Filed accounts, profit trend, owner age, no successor, few shareholders | "Find owner-run UK manufacturers with £1m+ profit and an owner over 60." |
| Recruiting and staffing | Hiring surges, contract roles, new offices, contract wins, layoffs | "Find companies with 10 or more open roles in one team." |
| Agencies | Losing search traffic, new websites, new ads, negative reviews | "Find B2B software companies that relaunched their website this quarter." |
Watch for any signal
Ask once and Revnu keeps looking:
Every day or week: a workflow runs the search on a schedule and brings back only companies that are new.
Every few minutes: a watch checks a page, a status feed, a store or a list of companies, and wakes Revnu the moment something changes.
Every Monday, find companies that raised in the last 30 days and are hiring their first salesperson, and add them to the First Hire campaign.
Stack signals for the sharpest list
One signal tells you a company might need you. Two or three tell you it needs you this week.
Find UK construction companies with a new charge registered in the last 60 days that were also granted planning permission this year. The managing director at each.
Turn a signal into a play
Each GTM play is a signal plus the steps and the email that go with it. Start with new executives, government contract winners, owners ready to sell, tech stack switch or first sales hire.
Related
Frequently Asked Questions
How many intent signals can Revnu find?
Over 100, listed on this page, and the list keeps growing. Revnu researches the public web, government registries and filings, job posts, LinkedIn, ad libraries, reviews and its own data network of 800 million+ people profiles and 200 million+ companies, so any moment that leaves a public trace is one you can ask for.
What if the signal I want isn't listed?
Describe it in plain words. Revnu tells you where it would find it and how it would check it, then runs the search. If a signal can't be confirmed from public evidence, Revnu says so.
How do I know a signal is real?
Every lead shows its signal on the Signals tab with a date and a link to the source, such as the job post, the filed accounts, the award notice or the LinkedIn post. Revnu never invents a signal. If it can't confirm one, the lead doesn't claim it.
Which countries do registry signals cover?
Revnu reads public registries and filings wherever they're published. The UK's Companies House is the deepest: filed accounts, charges, directors, owners and each director's month and year of birth. US federal contract awards, Form D filings and FDA clearances are public too.
Can Revnu watch for a signal and tell me when it happens?
What's the difference between intent signals and intent data?
Intent data usually means anonymous topic interest bought from ad networks. An intent signal on Revnu is a named company and a dated public event you can open and check: a contract win, a filing, a job post, a post someone wrote.