How Do I Turn My Last Closed Deal Into More Deals?

Your last closed deal is the best lead list you own. Something was happening at that company the week they said yes. Revnu finds every company in the same industry where the same thing is happening right now, and writes to them with proof you just solved it for someone like them.

Why it works

A company buys when something changes: they hire for the problem, raise a round, open a new market, or bring in a new leader with a mandate. Those moments repeat across an industry. If one company bought the week it started hiring its first sales team, the next ten companies starting that hire are your warmest prospects.

The email writes itself, too. "We just helped a company like yours through exactly this" beats any feature list. Pair it with a low barrier to start, such as a generous free trial or credits, and saying yes costs them nothing.

How to run it

1. Pick your latest closed deal. Tell Revnu the company and, in a sentence, why they bought.

2. Find the trigger. Revnu researches what was happening at that company around the date they signed: job posts, a fresh funding round, headcount growth, a new market on their website, a new leader announced on LinkedIn.

3. Find the lookalikes. Revnu searches its own database and public sources for companies in the same industry with the same trigger happening now, then reads each company's site to confirm the fit.

4. Find the right person. For each company, Revnu finds the person who owns the problem and a checked work email.

5. Write the opener. Each first line says why this company matches and who you just closed (by type, or by name if your customer says yes to that).

6. Lower the barrier. Tell Revnu your offer, such as a free trial, credits or a free setup call, and it goes in every email.

7. Repeat with every new deal. Each close teaches Revnu a new trigger to hunt for.

The prompt

We just closed a deal with [customer company]. They bought because [why they bought]. Research what was happening at their company the week they signed (hiring, a new hire, a fresh round, a new market). Then find 25 companies in the same industry with the same thing happening right now, find the person who owns this problem at each, and write emails that open with why they're a match and that we just helped a company like them. Offer [a free trial / credits / a free setup call]. Skip anyone already in my leads.

Try this in Revnu

Revnu saves every company to Leads with the matching trigger on its Signals tab, so you can check the reason before anything goes out. Your first sequence waits for your approval in Review.

Run it every week

Every new closed deal is a fresh trigger. Set it up once as a workflow:

Every Monday, look at the deals we closed last week, work out what triggered each one, and find 20 new companies with the same trigger happening now. Add them to the Lookalikes campaign.

Revnu runs it on schedule and reports what it found. See recurring work with workflows and the workflows API.