# How Do I Find Buyers in the Audience of the Experts They Follow?

> A GTM play for Revnu. Pick 20 people your buyers follow on LinkedIn for advice. Every day, Revnu reads their new posts, collects the people who engage, scores each one against your buyer profile, and reaches the best fits by LinkedIn and email with an offer they want.

Canonical: https://revnu.com/docs/play-influencer-engagers
Last updated: 2026-10-18

Your buyers already gather in one place: the comments under the experts they follow. Pick 20 of those voices. Every day, Revnu reads their new posts, collects everyone who engages, scores them against your buyer profile and reaches the best fits with an offer worth replying to.

## Why it works

People engage with posts about the problems they're working on this week. Twenty experts in your category post hundreds of times a month, and every comment is a buyer self-selecting by topic. Unlike competitor audiences, these people haven't picked a vendor yet. Run it daily and you're talking to people within a day of them raising their hand.

## How to run it

1. **Pick the voices.** List 20 LinkedIn profiles of people your buyers follow: authors, operators, consultants and category leaders. Ask Revnu to suggest some if you're unsure.
2. **Watch for new posts.** Each day, Revnu reads the posts each profile published since the last run.
3. **Collect and score.** Revnu lists everyone who commented or reacted and scores each person on how well they fit your buyer: title, company size, industry.
4. **Keep the best.** Only strong fits go forward. Everyone else is left out.
5. **Reach them twice.** A LinkedIn message from your account and an email to a checked work address, mentioning the post.
6. **Lead with the offer.** Something they'd want anyway: a free audit, a template, a trial.

## The prompt

> Here are 20 LinkedIn profiles my buyers follow: [profile links]. Read their posts from the last 7 days, collect everyone who commented or reacted, and score each person against our buyer profile. For the strongest fits, find their work email and write a LinkedIn message and an email that mention the post they engaged with and offer [a free audit / a template / a trial]. Skip anyone already in my leads.

[Try this in Revnu](/sign-up?prompt=Here%20are%2020%20LinkedIn%20profiles%20my%20buyers%20follow%3A%20%5Bprofile%20links%5D.%20Read%20their%20posts%20from%20the%20last%207%20days%2C%20collect%20everyone%20who%20commented%20or%20reacted%2C%20and%20score%20each%20person%20against%20our%20buyer%20profile.%20For%20the%20strongest%20fits%2C%20find%20their%20work%20email%20and%20write%20a%20LinkedIn%20message%20and%20an%20email%20that%20mention%20the%20post%20they%20engaged%20with%20and%20offer%20%5Ba%20free%20audit%20%2F%20a%20template%20%2F%20a%20trial%5D.%20Skip%20anyone%20already%20in%20my%20leads.)

Each lead shows its score and the post that found it on **Leads**. LinkedIn steps send once you [connect LinkedIn](/docs/connect-linkedin).

## Run it every day

> Every weekday at 9am, read new posts from my 20 experts since yesterday, collect and score the engagers, and add the strongest fits to the Expert Audiences campaign.

Set it up as a [workflow](/docs/recurring-work). See [recurring work with workflows](/docs/recurring-work) and the [workflows API](/docs/workflows).

## Related

[Competitor LinkedIn commenters play](/docs/play-competitor-linkedin-commenters), [your post engagers play](/docs/play-your-post-engagers), [what's on a lead](/docs/lead-details) and [all GTM plays](/docs/play-overview).

## Frequently asked questions

### How do I pick the right 20 profiles?

Choose people whose followers look like your buyers, not people with the biggest audience. Ask your customers who they read, or ask Revnu to find the most active voices posting about your problem.

### How is this different from the competitor commenters play?

Competitor commenters already know a vendor. Expert audiences are earlier in the journey, still learning, still open. Running both covers buyers at every stage.

### How does the scoring work?

Revnu checks each person's title, seniority, company size and industry against your buyer profile in **Settings > Memory**, and the score shows on each lead. Tell Revnu to tighten or loosen the bar in plain words.

### Will the same people show up every day?

Regular commenters do. Ask Revnu to skip anyone already in your leads, and each day's list stays fresh.

### What offer works best?

Something useful on its own, so replying feels easy: a short audit of their setup, a template, a free trial. Tell Revnu once and it goes in every message.