# How Do I Find My Customers' People at Their New Jobs?

> A GTM play for Revnu. People who used your product at their last job already know it works. Revnu finds people who used to work at your customers, in the role that buys from you, now at a new company that fits your buyer, and writes to them as the familiar face they are.

Canonical: https://revnu.com/docs/play-champion-job-changes
Last updated: 2026-10-18

The best person to sell to is someone who already loved your product somewhere else. When a buyer or user at one of your customers moves to a new company, they arrive with a budget, a mandate to make changes and a tool they trust. Revnu finds them at the new job and writes to them like the old friend you are.

## Why it works

Someone who has used your product doesn't need convincing it works. They need a reason to bring it to the new place, and a new job is that reason. New leaders change tools in their first months to make their mark. A short "congrats on the move, want the same setup there?" gets replies that cold email never does.

## How to run it

1. **List your customers.** Give Revnu your customer companies, or the people who bought or used your product there.
2. **Find who moved.** Revnu searches its own people database for people who used to work at those companies, in the role that buys from you, and are now somewhere else.
3. **Check the new company.** Revnu reads each new company's site and keeps the ones that fit your buyer.
4. **Find the email.** A checked work email at the new company.
5. **Write as a familiar face.** Mention where they were, what your product did there, and offer to set it up again fast.

## The prompt

> Here are our customers: [list or attach file]. Find people who used to work at these companies as [job titles that buy from us] and now work somewhere else. Keep the ones whose new company fits our buyer. Find their new work email and write a short email that mentions their old company, what we did there, and offers to get them the same setup at their new company.

[Try this in Revnu](/sign-up?prompt=Here%20are%20our%20customers%3A%20%5Blist%20or%20attach%20file%5D.%20Find%20people%20who%20used%20to%20work%20at%20these%20companies%20as%20%5Bjob%20titles%20that%20buy%20from%20us%5D%20and%20now%20work%20somewhere%20else.%20Keep%20the%20ones%20whose%20new%20company%20fits%20our%20buyer.%20Find%20their%20new%20work%20email%20and%20write%20a%20short%20email%20that%20mentions%20their%20old%20company%2C%20what%20we%20did%20there%2C%20and%20offers%20to%20get%20them%20the%20same%20setup%20at%20their%20new%20company.)

Each lead keeps the old company and the new one on its **Signals** tab. You approve the first sequence in **Review**.

## Run it every month

People move all the time. Make it a [workflow](/docs/recurring-work):

> On the 1st of every month, check which people who used to work at our customers as [job titles] have moved to a new company that fits our buyer, and add them to the Moved Champions campaign.

See [recurring work with workflows](/docs/recurring-work) and the [workflows API](/docs/workflows).

## Related

[Closed-deal lookalikes play](/docs/play-closed-deal-lookalikes), [import your own list](/docs/import-leads), [find leads by buying signal](/docs/uc-buying-signals) and [all GTM plays](/docs/play-overview).

## Frequently asked questions

### Do I need a list of individual users?

A list of customer companies is enough. Revnu finds people who worked there in the roles that buy from you. If you have the actual names of your users and buyers, attach them too and the list gets sharper.

### What if they didn't use our product at the old job?

They still worked somewhere that chose you, so they've likely heard of you. Revnu writes "your old team at [company] uses us" rather than claiming they did, unless you tell it they were a user.

### Can I reach people who left my competitors' customers too?

Yes. Give Revnu a list of companies that use a competitor, and it finds the people who moved on. It's a good way to reach buyers who know the category.

### How recent is the job change data?

Revnu's people database tracks current and past employers. It checks each person's new company before writing, and only writes once the move is confirmed.

### Should I tell my existing customer?

It's a nice touch. A new leader often asks their old team how they set things up. Ask Revnu to draft a note to your contact at the old company as well.