# How Do I Research Competitor Ads in the LinkedIn Ad Library? > Revnu searches the LinkedIn Ad Library by keyword or advertiser and shows you who's advertising, their headlines, calls to action and creative, and how long each ad has run. Then it writes better LinkedIn ads for you and turns active advertisers into leads. Canonical: https://revnu.com/docs/ads-library-linkedin Last updated: 2026-10-18 The LinkedIn Ad Library is LinkedIn's public record of the ads run on its network. For a B2B business it's the best window there is into how your competitors pitch the same buyers you do. Revnu searches it for you, by keyword or by advertiser, and turns what it finds into ideas, ads and leads. > Search the LinkedIn Ad Library for companies advertising on "sales forecasting". Show me who is running ads, their headlines and calls to action, and how long each ad has been live. [Try this in Revnu](/sign-up?prompt=Search%20the%20LinkedIn%20Ad%20Library%20for%20companies%20advertising%20on%20%22sales%20forecasting%22.%20Show%20me%20who%20is%20running%20ads%2C%20their%20headlines%20and%20calls%20to%20action%2C%20and%20how%20long%20each%20ad%20has%20been%20live.) ## What the LinkedIn Ad Library shows LinkedIn lists the ads run on its platform, searchable by advertiser, keyword, country and date. Each entry shows the ad's creative and copy, who it's from and who paid for it, and when it was shown. ## What Revnu pulls Revnu searches the library directly by keyword, by advertiser, or both, and brings back up to 25 ads at a time, with more on request. For each ad it reads: - The advertiser, and who paid for the ad - The ad format and headline - The call to action - The creative image - When the ad was first and last shown - A link to the ad in the library In Slack, Revnu can show you the ad's creative right in the thread. > **Tip:** Revnu searches the library directly once **LinkedIn Ads** is connected under **Connections**. See [connect LinkedIn Ads](/docs/connect-linkedin-ads). ## What Revnu does with it ### Find who's advertising on a keyword > Who is advertising on LinkedIn for "expense management" and "spend control"? List each advertiser with their newest ad and how long they've been running ads. ### Read a competitor's playbook > Pull every ad [competitor] is running on LinkedIn. What angles do they repeat, what do they offer, and which ad has run the longest? ### Spot new competitors > Search the LinkedIn Ad Library for "[your category]" and tell me which advertisers aren't in my list of known competitors. Look at their websites and say what each one sells. ### Turn advertisers into leads A company running LinkedIn ads has budget and a growth goal right now. > Find companies running LinkedIn ads on "[a keyword]". Add the ones that fit my ideal customer to Leads, with the head of marketing at each, and draft outreach about what they're pushing. ### Brief your own ads > Based on these competitor ads, write three LinkedIn ads for us that take an angle none of them use. Make an image for each and save them as paused drafts. ## Browse the Ad Library tab The **Ad Library** tab on **Ads** is a gallery of real LinkedIn ads from leading companies, refreshed every day. Filter it by topic or search it, open any ad to read the full copy, and press **Recreate**. Revnu puts a ready-made request with the ad attached into chat. Send it, and Revnu writes your own version for your product and audience and makes a fresh on-brand image in the same shape. ## Related [Spy on competitor ads](/docs/play-competitor-ads), [connect LinkedIn Ads](/docs/connect-linkedin-ads) and [how Revnu runs your ads](/docs/how-revnu-runs-ads). ## Frequently asked questions ### Can Revnu search the LinkedIn Ad Library? Yes. Revnu searches it by keyword, by advertiser, or both, and brings back each ad's advertiser, headline, call to action, creative and the dates it was shown. ### Can I see all the LinkedIn ads one company is running? Yes. Give Revnu the company's name and ask for its ads. It searches the library by advertiser and summarises the angles, offers and calls to action across them. ### How do I know which competitor ads are working? Look at how long an ad has run. Revnu reads when each ad was first and last shown, so you can see which ads a competitor keeps paying for. Ask "which of their ads has run the longest?" ### What is the Ad Library tab in Revnu? A daily refreshed gallery of real LinkedIn ads from leading companies, on the **Ads** page. Use it for inspiration and press **Recreate** to have Revnu write your own version with a fresh image. ### Can Revnu turn companies advertising on LinkedIn into leads? Yes. Ask Revnu to find advertisers on a keyword and add the ones that fit your ideal customer to **Leads**. It finds the right person, a checked work email, and writes outreach about what their ads say they're pushing. ### Will Revnu post ads that copy a competitor? Never. Revnu takes the angle and writes your own copy from your offer and proof, with a fresh image. Every ad starts as a paused draft for your approval.