# How Do I Research Competitor Ads in the Google Ads Transparency Center?

> Revnu pulls a competitor's ads from the Google Ads Transparency Center across Search, YouTube, Display and Shopping, reads the offers and landing pages, and finds who else advertises to your buyers. Then it drafts your own Google ads and turns active advertisers into leads.

Canonical: https://revnu.com/docs/ads-library-google
Last updated: 2026-10-18

The Google Ads Transparency Center is Google's public record of ads from verified advertisers, across Search, YouTube, Display, Shopping, Maps and Play. Search ads are where buyers with intent click, so a competitor's Google ads tell you exactly what they think wins a sale. Revnu pulls them for you and turns them into a plan.

> Look up my top competitor in the Google Ads Transparency Center. Show me their search and YouTube ads, the offers they lead with and the landing pages they send people to.

[Try this in Revnu](/sign-up?prompt=Look%20up%20my%20top%20competitor%20in%20the%20Google%20Ads%20Transparency%20Center.%20Show%20me%20their%20search%20and%20YouTube%20ads%2C%20the%20offers%20they%20lead%20with%20and%20the%20landing%20pages%20they%20send%20people%20to.)

## What the Google Ads Transparency Center shows

Search by advertiser name or website. Each advertiser's page lists their ads, which you can filter by region, date, Google product and format: text, image or video. Each ad shows its creative and when it was shown.

## What Revnu pulls

Revnu's scrapers pull ads from the Transparency Center by advertiser or website, then Revnu reads the ad copy and the pages the ads link to. Tell it the competitors, the regions and the formats you care about.

## What Revnu does with it

### Read a competitor's search ads

> Pull [competitor]'s text ads from the Google Ads Transparency Center for the US. List their headlines, the promises they make and the pages each ad links to.

### Study their video ads

> Show me [competitor]'s YouTube ads from the last three months. What does each one promise, and what does it ask people to do?

### Find the gaps in their offers

> Compare the Google ads from my three competitors. What do they all claim, and what does none of them say that we could own?

### Spot new competitors

> Search Google for "[your category]" and list the companies you find. Look each one up in the Google Ads Transparency Center and tell me which of them advertise and what they're running.

### Turn advertisers into leads

> Find companies running Google ads for "[a keyword]" in Germany. Add the ones that fit my ideal customer to Leads, with the person who runs marketing.

### Brief your own Google ads

> Write a Google search campaign for us that answers the gap you found. Pick the keywords, write the headlines and descriptions, and save it as a paused draft.

With Google Ads connected, Revnu researches keywords and saves new campaigns as paused drafts for you to approve. See [connect Google Ads](/docs/connect-google-ads).

## Related

[Spy on competitor ads](/docs/play-competitor-ads), [connect Google Ads](/docs/connect-google-ads) and [review the Google Ads you already run](/docs/review-existing-ads).

## Frequently asked questions

### Can Revnu see my competitors' Google ads?

Yes. Revnu pulls their ads from the Google Ads Transparency Center, across Search, YouTube, Display and Shopping, and reads the copy and the landing pages behind them.

### Can Revnu see a competitor's YouTube ads?

Yes. Ask for their video ads and Revnu pulls the YouTube ads the Transparency Center lists for them, with what each one promises and where it sends people.

### Do I need Google Ads connected to research competitor ads?

No. The Transparency Center is public, so Revnu can research it on any account. Connect Google Ads when you want Revnu to build your own campaigns as paused drafts.

### Can I look up an advertiser by their website?

Yes. Give Revnu the website, and it finds the advertiser behind it in the Transparency Center and pulls their ads.

### Can Revnu tell which keywords a competitor is targeting?

Revnu reads their search ad copy and the pages the ads link to, which show the topics and buyers they're going after. With Google Ads connected, it also researches keyword ideas and search volumes for those topics, so your own campaign starts from real data.