Reach the right people on LinkedIn with a message written for each one.
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How to automate LinkedIn outreach
To automate LinkedIn outreach, pick a narrow list of people who clearly fit your buyer, send connection requests with a short note or none, then message only the people who accept, with one or two spaced follow-ups. Keep volume low and steady, write each first message about the reader, and stop the moment someone replies on any channel. Automate the pacing and tracking, not the thinking.
01
Define exactly who you are reaching
Write down the job titles, company types, sizes and regions you sell to before you open LinkedIn. A list of 100 people who clearly fit beats 2,000 who loosely fit, because acceptances and replies come from relevance, not volume. Use LinkedIn search filters for title, company size, industry and location, and save the search so new matches show up. Remove anyone at a current customer or an open deal.
02
Fix your profile before you send
People check your profile before they accept. Make the headline say who you help and how, not only your job title, and describe what you do in plain words in the About section. A real photo, a few recent posts and a featured link to a case study or product page all help. If the account is new or rarely used, raise your activity gradually over a couple of weeks before sending many invites.
03
Send connection requests at a steady pace
LinkedIn limits invitations per week and restricts accounts that send in bursts. Send a small number every working day, spread through the day, rather than a batch on Monday morning. Keep notes under 200 characters and about them: a post they wrote, a hire they made, a group you share. Withdraw invitations that sit unanswered for a few weeks, since a large pending pile can count against the account.
04
Write the first message after they accept
Don't pitch inside the thank-you. Open with the specific reason you reached out, give one sentence on what you do for companies like theirs, and ask a question that is easy to answer, such as whether the problem is on their list this quarter. Keep it to three or four short lines. If you can't name why this person in particular should care, they shouldn't be on the list.
05
Follow up twice, then stop
Many replies come after a follow-up rather than the first message. Send a second note three to five working days later that adds something new, such as a short example or a sharper question, and a last one about a week after that. Never resend the same text. If someone says no, thank them and mark them so nobody on your team messages them again.
06
Run LinkedIn and email together
Some buyers live in their inbox and ignore LinkedIn messages, and some do the opposite. Pair each LinkedIn sequence with an email to the same person on a different angle, and stop both the moment they reply anywhere. Track acceptance rate, reply rate and meetings booked each week. When one of them drops, change the targeting or the opening line instead of sending more.
LinkedIn connection notes and messages that get answered
Two connection notes under 200 characters
After a post: Hi [first name], your post on [topic] matched what I keep hearing from other [job title]s about [problem]. I work on that at [company]. Would be good to connect.
After a trigger: Hi [first name], [type of company] at your stage usually run into [problem]. I help teams with exactly that. Glad to connect.
First message after they accept
Thanks for connecting, [first name].
Saw [company] is hiring a [role]. Teams usually do that when [problem] starts eating someone's week.
We help [type of company] [outcome] without [the usual cost or effort], for example [one short example].
Is [problem] something you're working on this quarter, or not a priority yet?
Follow-up that adds something new
Hi [first name], one more thought on [problem].
[Type of company] we work with found the hard part was [specific step], not [the obvious step]. We fixed it by [short how].
Happy to send the two-minute version if it's useful. If it isn't relevant, no worries, I won't chase.
Message to someone who engaged with your post
Hi [first name], thanks for the comment on my post about [topic]. You said [their point], which is the part most people skip.
Curious how [company] handles [related problem] today? We've been working on [what you do] and I'd value your take, even if it isn't a fit.
Why Revnu for LinkedIn outreach
LinkedIn outreach works when every message is about the person reading it. Revnu finds the right people, researches each one and sends invites and messages in your voice, spaced out like a person would.
1Finds the people who match the buyer you describe.
2Sends connection requests and first messages written for each person, spread through the day.
3Follows up on LinkedIn and email, and hands you the conversations that turn warm.
Paced like a person
Bursts of identical invites are what get accounts restricted. Revnu spreads invites through the day, keeps within LinkedIn's limits and never messages the same person twice in a short window.
LinkedIn and email together
Some buyers answer email and ignore LinkedIn, and some do the opposite. Revnu runs both channels for each person and stops the moment they reply on either.
Frequently asked questions
Can my teammates' LinkedIn accounts send too?
Yes. Each teammate connects their own account, and Revnu sends from it only with that teammate's approval.
Can you automate LinkedIn messages?
Yes. Software can send connection requests, first messages and follow-ups on a schedule from your own account. LinkedIn's User Agreement does not allow bots or automated methods on the site, so any automation carries a risk of the account being restricted. Keeping volume low, spacing actions through the day and writing each message for the person lowers that risk but does not remove it.
How many LinkedIn connection requests can I send a day?
LinkedIn doesn't publish an exact number, and it caps invitations weekly rather than daily. The weekly cap is commonly reported at around 100 for most accounts. A safer habit is a small, steady number each working day instead of a weekly burst. Revnu, for example, stays within daily limits such as 17 connection invites a day.
Should I add a note to a LinkedIn connection request?
Add one when you have a real, specific reason to connect, such as their post, a mutual connection or an event you both attended. A generic pitch in the note does worse than no note at all. Some account types can only send a few personalized notes each month, so save them for the people who matter most.
What does Revnu do for LinkedIn outreach?
It finds the people who match your buyer, writes each connection request and message from research on that person, and sends from your own LinkedIn account, spread through the day and within daily limits. It follows up on LinkedIn and email and stops when someone replies on either. You approve every send, and teammates can connect their own accounts.
Is this free?
You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.
Does anything run before I sign up?
No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.