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How to write LinkedIn posts in your voice

Posts about your work and your market that sound like you wrote them.

Write 5 LinkedIn posts in my voice about [topic you want to be known for], for [type of buyer].

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How to write LinkedIn posts in your voice

To write a good LinkedIn post, pick one idea your buyers care about and open with a first line that makes them click "see more". Back it up with a specific story, number or example from your own work, use short paragraphs and write the way you talk. End with a question or a clear takeaway, and post on a steady schedule.

  1. 01

    Decide who the post is for

    Pick the reader before the topic: the job title and situation of the person you'd like to buy from you or hire you. Write down what they're trying to get done this quarter and what keeps going wrong for them. Every post should be useful or interesting to that person, even if nobody else engages with it.

  2. 02

    Choose one idea from your own work

    The posts people remember come from what you've actually done: a mistake you made, a decision and why you made it, a result with the numbers, a process you use, an opinion your industry disagrees with. Keep a running list of these as you work. One post makes one point; if you have three, that's three posts.

  3. 03

    Write the opening lines last

    LinkedIn shows only the first two or three lines before "see more", so they decide whether anyone reads on. After drafting the body, write an opening that leads with the outcome, the tension or the surprising part: "We stopped [common practice]. [Result] went up." Skip greetings, strings of hashtags and "I'm excited to announce."

  4. 04

    Make the body specific and easy to scan

    Use paragraphs of one to three sentences with white space between them. Swap general claims for specifics: the real number, the client's industry, the exact step. Write it the way you'd say it out loud, then cut anything that sounds like a press release. For most posts, 100 to 300 words is plenty.

  5. 05

    End with a question or a takeaway

    Close with one line that invites a reply ("How do you handle [problem]?") or sums up the lesson. If you want buyers to get in touch, a soft offer works: "If you're dealing with [problem], I'm happy to share the template." Keep links to a minimum and the focus on the post itself.

  6. 06

    Post on a schedule and reply to comments

    Post two or three times a week, and reply to comments in the first hour or two, because conversation in the comments helps a post travel. Every few weeks, check which posts brought profile views, connection requests and messages from buyers, not just likes, and write more like those. Revnu drafts posts in your voice for you to approve, then posts them on a schedule.

5 LinkedIn post formats that work

The mistake and the lesson

I [mistake you made] for [length of time]. It cost us [specific cost: time, money, a client]. What I missed: [the real cause, in one sentence]. What we do now: 1. [Step] 2. [Step] 3. [Step] Since then, [result]. Have you made the same mistake? What fixed it for you?

The result with the numbers

[Result] in [timeframe]. Here's exactly what we changed. Before: [the starting point, with a number]. The change: [one specific thing you did differently]. After: [the new number]. What surprised me: [the non-obvious lesson]. If you're a [job title] dealing with [problem], start with [first step].

The how-I-do-it post

How I [do a task your buyers care about] in [time], step by step: 1. [Step, with the detail that makes it work] 2. [Step] 3. [Step] 4. [Step] The step most people skip: [number], because [reason]. Save this for the next time you [situation].

The contrarian take

Unpopular opinion: [common advice in your industry] is wrong for most [type of company]. Here's why: [the reason, with an example from your work]. What works better: [your alternative]. When the usual advice is right: [the honest exception]. Agree or disagree? I'd like to hear from people who've tried both.

The client story

A [type of client] came to us with [problem]. They'd already tried [what they tried], and it didn't work because [reason]. We [what you did, in two sentences]. [Timeframe] later: [result]. The lesson for anyone in the same spot: [one-line takeaway]. (Shared with their permission.)

Why Revnu for writing LinkedIn posts

Posting on LinkedIn works when the posts sound like you and say something specific. Revnu learns your voice, finds what's worth saying this week, and drafts posts for you to approve.

  1. 1Reads your website and your past posts to learn your voice.
  2. 2Finds topics your buyers care about this week.
  3. 3Drafts posts for you to approve, then posts them on a schedule.

Your voice, not a template

Readers scroll past posts that read like AI. Revnu writes from your own phrases, opinions and stories, and you approve every post before it goes out.

Posts that lead somewhere

Each post is written for the people you sell to, and Revnu can follow up with the people who engage, so posting becomes a source of conversations rather than just likes.

Frequently asked questions

Does it post for me?

Once you connect LinkedIn and approve a post, Revnu can publish it. Nothing goes out without your approval unless you turn approvals off.

What is the best way to write a LinkedIn post?

Write about one specific thing you know from your own work, for one type of reader. Lead with a first line that earns the click on "see more", keep paragraphs short, use real details instead of general advice and end with a question. Read it out loud before posting; if it doesn't sound like you, rewrite it.

How do I write a post on LinkedIn?

On your LinkedIn homepage, click "Start a post" at the top of the feed, write or paste your text, add an image or document if you want, and click "Post". You can choose who sees it and schedule it for later from the same window. In the mobile app, tap "Post" in the bottom menu.

What is the 4-1-1 rule on LinkedIn?

It's a content-mix rule of thumb borrowed from content marketing: for every six posts, four share useful material from others in your field, one is your own original piece and one promotes what you sell. People adjust the split. The point is to give far more than you ask, so the occasional pitch reaches people who already trust you.

How often should I post on LinkedIn?

Consistency matters more than volume. Two or three posts a week is a pace most people can hold for months, and holding it is what builds an audience. Posting several times a day rarely helps. Pick a schedule you can keep, and spend the time you save replying to comments and writing to the people who engage.

Is this free?

You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.

Does anything run before I sign up?

No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.

Hand it to Revnu

Write 5 LinkedIn posts in my voice about [topic you want to be known for], for [type of buyer].

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