Revnu Brand
Logos, colours, type and a small green guy called Puffy. Writing about us, featuring us or making merch? Grab the kit and follow the few rules below.
ZIP, 1.3 MB. Every logo in SVG and PNG, plus Puffy. Or click anything below to grab just that file.
Logos.
The clover is the logomark. Next to REVNU it's the logo. Each comes in green and white, as SVG for anything digital and PNG for everything else.
Which colour, where
Green on white or light backgrounds. White on Canopy green or black. Never a black logo.
Clear space and size
Keep half the height of the clover clear on every side, so nothing crowds it. On screen, never set the logo shorter than 50px.
Please don't
Use the files as they are. If a layout needs the logo to change shape, change the layout.
✕Don't recolour it outside the palette.
✕Don't stretch or squash it.
✕Don't rotate it.
✕Don't mirror it.
Meet Puffy McFluff.
Puffy is our mascot: a small, round, cloud-shaped guy who exists to help. When he's not running your growth he's skateboarding or swinging his legs on a bench. People should look at him and feel at ease. He's on your side.
Do
- ✓Use him to make a moment friendlier: a finished task, an empty state, a welcome.
- ✓Let him be a little goofy. That's the point.
- ✓Scale him up or down freely, with his proportions intact.
- ✓Use the animated Puffy on screens and the still one in print and merch.
Don't
- ✕Make him look stressed, aggressive or urgent.
- ✕Use him to deliver errors or bad news.
- ✕Stretch, distort or recolour him outside the palette.
- ✕Put him everywhere. He's a friendly surprise, not wallpaper.
Colour.
Canopy green does most of the work. Pitch and Snow carry the text. Terracotta is the one accent, and it's rationed. Click a swatch to copy its hex.
Greens
Canopy
The brand green. Logos, primary buttons.
Sprout
Lighter accents alongside Canopy.
Moss
Hover and active states.
Undergrowth
Dark backgrounds.
Accent
Terracotta
One focal point per page. Sparingly.
Neutrals
Pitch
Body text on light backgrounds.
Graphite
Secondary text, borders.
Chalk
Surfaces and borders. Never text.
Cloud
Cards and panels. Never text.
Cream
The website background.
Snow
Text on dark or green.
Type.
Three typefaces, each with one job. Together they run from a homepage headline to a line of code.
Aa
Roc Grotesk
Headlines, display text, navigation and labels.
Medium, Bold, Extrabold
Get it from Pangram PangramAa
DM Sans
Body copy, everywhere. Regular for text, Medium for emphasis.
Regular, Medium, Bold
Get it from Google FontsAa
DM Mono
Code, stats, IDs and other machine output. Not for words people wrote.
Regular, Medium
Get it from Google FontsYour AI growth hire.
Revnu grows. You build.
AI made you a 10x engineer but not a 10x marketer. Your product gets better every day. Everything around it hasn't changed in months. Revnu changes that.
git push origin main · 09:00-11:30 America/Los_Angeles
How we sound.
A capable friend, not a corporate vendor. Someone who's been through it, knows the shortcuts and doesn't need to be asked twice. Warm, direct, never talking down.
Friendly and direct
✓We wrote a blog post for you. It's already live.
✕Leveraging AI-powered content generation capabilities.
Casual but sharp
✓Your churn rate dropped 18% this week. Nice.
✕Yo bestie ur retention is POPPING rn 🔥🔥
Proactive and reassuring
✓Noticed some drop-off on your pricing page. Running a test.
✕Please review the following alert and take appropriate action.
Human and honest
✓That campaign underperformed. Here's what we're trying instead.
✕Results may vary. Performance is subject to market conditions.
Our name
It's Revnu: one word, capital R, the rest lowercase. The wordmark is set in capitals, the name in a sentence isn't, so not REVNU or RevNu.
Put Puffy to work.
Revnu runs your pipeline, ads and GEO while you build.