revnu
YC-backed$3M raisedAs seen in Forbes

How to get coaching clients

Fill your calendar with discovery calls from a clear offer, your content and the right outreach.

Find 30 [type of company] that [just promoted new managers / are hiring fast], the head of people at each, and write an email in my voice offering a coaching pilot for [who you coach].

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How to get coaching clients

To get coaching clients, define exactly who you coach and the change you help them make, then build a steady path to discovery calls: content that shows how you think, referrals from past clients and outreach to people or companies with the problem. Executive and business coaches can sell to companies through HR and leadership teams. Life coaches grow mostly through content, community and paid social.

  1. 01

    Pick a client and a transformation

    "I help newly promoted engineering managers lead their first team" beats "leadership coach". Choose a person you understand, a moment they're in and the change they want. That one sentence goes on your profile, your site and every message, and it decides where you look for clients, because you can now picture where that person spends time.

  2. 02

    Make one clear offer with a discovery call

    Offer one main program with a set length and outcome, such as twelve weeks of weekly sessions, plus a short discovery call as the first step. On the call, ask about their goal and what they've tried, and only describe the program if it fits. A clear offer is easier to buy and much easier for others to refer.

  3. 03

    Post where your clients already read

    Pick one platform your client uses: LinkedIn for managers and founders, Instagram or YouTube for personal and wellness coaching, a podcast or newsletter for niche topics. Post two to four times a week about the problems you coach: a situation, what you'd say to the client and what changed. End some posts with an invitation to book a call.

  4. 04

    Ask past clients and your network for introductions

    Coaching is bought on trust, so referrals usually convert best. When a client hits a milestone, ask for a testimonial and for one person who would benefit. Tell friends and former colleagues exactly who you coach, so they recognize the right person when they meet them. Groups like local business networks and alumni associations are worth an hour a week.

  5. 05

    Sell to companies, not only individuals

    If you coach leaders, managers or sales teams, companies may pay for it. Look for teams that just promoted new managers, raised money or are hiring fast. Email the head of people, learning and development or the founder with a short note on that change and a pilot: coaching for a few managers, then a review of results before anything larger.

  6. 06

    Test paid ads once your offer converts

    Run ads only after organic discovery calls are turning into clients, so you know the offer works. Send traffic to one page with the outcome, testimonials and a booking link. Meta suits personal and wellness coaching; LinkedIn and Google suit executive and business coaching. Judge every ad by booked calls and new clients, not clicks.

Coaching outreach, posts and ads you can adapt

Email to a head of people after a hiring push

Subject: Your new managers at [company] Hi [first name], First-time managers usually need the most help in their first 90 days, while habits are still forming, and that's the stretch most companies leave them alone. I coach new managers through a [number]-week program, one-on-one and in small groups. A pilot with three or four of your leads would show you the results before you decide on more. Worth a short call? [Your name]

LinkedIn post that leads to calls

[A situation a client brought you, in one line.] What they tried: [the usual advice]. Why it didn't work: [one sentence]. What we did instead: [two or three steps]. Where they are now: [a result they agreed you can share]. If you're a [type of person] dealing with [problem], I have [number] discovery call slots this month. Send me a message with the word "call".

Instagram or Facebook ad

Primary text: You [situation your client is in]. You've tried [common fix]. It hasn't stuck. Over [number] weeks, I help [type of person] [outcome], with weekly one-on-one sessions and [one feature of your program]. Headline: [Outcome] in [number] weeks Button: Book now Link: your booking page, with two or three client testimonials above the calendar.

Why Revnu for getting coaching clients

Coaching clients come from trust: content that shows how you think, referrals from people you've helped and conversations with the right person at the right moment. Revnu drafts your posts in your voice and, if you coach leaders or teams, finds the companies that need you and writes to the person who buys.

  1. 1Reads your website to learn who you coach, your program and the results you can share.
  2. 2Drafts LinkedIn posts in your voice for you to approve, and finds companies with a reason to need your coaching now.
  3. 3Writes to the person who buys at each company, sends once you approve and drafts your replies, with your booking link for discovery calls.

Executive and team coaches

If companies pay for your coaching, Revnu finds the ones with a reason to need it now, such as a hiring push or new managers, and writes to the head of people or the founder with a pilot offer.

Personal and life coaches

Revnu's outreach reaches people at companies, so for personal coaching the work is content and ads: posts in your voice for you to approve, and ads judged by booked discovery calls, not clicks.

Frequently asked questions

Does it post or send anything without me?

No. Posts and emails wait for your approval by default. You can turn approvals off later once you trust the drafts.

Can it run ads for my coaching?

Yes. You set the budget and Revnu writes the ads, launches them with your approval and moves money toward the ads that lead to booked calls.

How do new coaches get their first clients?

Usually from people they already know. Tell friends, former colleagues and your wider network exactly who you coach and what changes for them, then ask for introductions. Offer a short discovery call rather than a pitch. Your first clients' results and testimonials become the proof that brings in the next ones.

Where do coaches find clients online?

Where their clients already spend time: LinkedIn for managers, founders and professionals; Instagram, YouTube and podcasts for personal and wellness coaching; and online communities, such as Facebook groups and Reddit, where people ask about the problem you coach. Help in those spaces first, and invite people to a call once they know you.

Should coaches use paid ads?

Once your offer already converts from organic calls, yes. Ads amplify an offer that works; they rarely fix one that doesn't. Start small, send traffic to a single booking page, and judge each ad by discovery calls booked and clients signed rather than likes or clicks.

Can Revnu find coaching clients for me?

It works best if you coach people inside companies. Revnu finds companies with a reason to need you, such as new managers, and writes to the person who buys, with your approval. It also drafts LinkedIn posts in your voice and can run your ads.

Is this free?

You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.

Does anything run before I sign up?

No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.

Hand it to Revnu

Find 30 [type of company] that [just promoted new managers / are hiring fast], the head of people at each, and write an email in my voice offering a coaching pilot for [who you coach].

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