Win recurring homes and commercial contracts through local search, referrals and facility managers.
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How to get clients for a cleaning business
Get cleaning clients by treating homes and businesses as two separate jobs. For residential: a complete Google Business Profile, steady reviews, a site that quotes or books in minutes, and referral partners like realtors and property managers. For commercial: a list of offices, clinics and buildings in your area, and short outreach to the office or facilities manager about reliability, insurance and a walkthrough.
01
Decide which clients you want first
Residential and commercial cleaning sell differently. Homeowners buy weekly or biweekly visits, deep cleans and move-outs, and decide quickly. Commercial buyers sign recurring contracts after a walkthrough and a written quote. Pick one to lead with, set your service area by drive time, and write down the jobs you want most, such as recurring visits in three neighborhoods or offices of a certain size.
02
Get your Google Business Profile right
Most homeowners find a cleaner through a local search. Fill in every field: exact service area, hours, each service as its own entry, and real photos of your team and before-and-after results. Ask every happy client for a review the day you finish, with a direct link, and reply to every review. Keep your name, phone and address identical everywhere you're listed.
03
Make quoting and booking fast
A homeowner asking for a quote is often asking two or three cleaners at once, so reply within the hour if you can. Put a short quote form on your site: bedrooms, bathrooms, type of clean, preferred day. Show price ranges or explain how pricing works, offer a recurring option at booking, and follow up once if they go quiet.
04
Build referral partners
Realtors, property managers, moving companies, home stagers and short-term rental hosts all need cleaners on short notice. Introduce yourself with a card, do the first job well and make rebooking easy. Ask residential clients for referrals too, with a thank-you credit on their next clean when someone they refer books.
05
List commercial buildings and who buys
Make a list of offices, medical and dental practices, gyms, daycares, retail units and multi-tenant buildings in your area. For each, find the office manager, practice manager, facilities manager or property manager. Check local government and school district bid sites for janitorial tenders too, plus SAM.gov for US federal contracts; they publish the requirements up front.
06
Write to them about reliability
Commercial buyers switch cleaners when the current one misses visits or keeps changing staff. Keep the email under 100 words: what you clean, that you're insured, the same crew each visit, and an offer of a short walkthrough and written quote. Follow up twice. A short letter dropped off in person with the same offer works well alongside the email.
Outreach and ad examples for cleaning businesses
Email to an office manager
Subject: Cleaning at [company name]
Hi [first name],
I run [business name], a commercial cleaning company in [city]. We clean [type of site, e.g. offices and clinics] near [street or area], with the same insured crew every visit and one monthly invoice.
If your current cleaner ever misses a night or sends someone new each week, I'd be glad to do a 15-minute walkthrough and send a written quote.
Would [day] or [day] suit?
[Your name]
[Phone]
Note to a property manager
Hi [first name],
I saw [property company] manages [buildings / rentals] around [area]. Do you have a cleaner you can count on for move-outs and turnovers at short notice?
[Business name] does move-out and turnover cleans in [area], usually within [number] days, and sends photos when we're done.
Happy to take the next one so you can see the work.
[Your name]
Google ad for residential cleaning
Headline 1: House Cleaning in [City]
Headline 2: Same Cleaner Every Visit
Headline 3: Get a Quote in 2 Minutes
Description: Weekly, biweekly and deep cleans in [neighborhoods]. [Insured, background-checked] team. Book online and pick your day.
Point the ad at a page for that service and city, not your homepage, and count quote requests as the conversion.
Why Revnu for getting cleaning clients
Residential and commercial cleaning clients come from different places. Homeowners search locally and trust reviews and neighbors. Offices, clinics and property managers buy through one person who wants reliability. Revnu works the commercial side for you: it finds the businesses and buildings in your area and writes to the person who buys cleaning.
1Reads your website to learn your services, your area and the kinds of sites you clean.
2Finds offices, clinics, property managers and other businesses in your area, and the person who buys cleaning at each.
3Writes to each one in your voice and sends once you approve. It can also write the service pages that bring in homeowners.
Commercial contracts start with one person
An office manager, facilities manager or property manager decides who cleans. They care about visits on schedule, the same crew, insurance and one invoice. Revnu writes to that person about those things, not a list of services.
Homeowners find you in search
Residential clients search '[service] near me' and compare reviews. Revnu can write and publish a page for each service and area you cover, so your site answers those searches and AI assistants have something to cite when someone asks for a cleaner nearby.
Frequently asked questions
Does Revnu call or text leads?
No. Revnu doesn't make phone calls or send texts. It finds commercial buyers, writes and sends emails once you approve them, and writes pages for your site. Quote requests that come in by phone stay with you.
Can it run Google Ads for my cleaning business?
Yes. Revnu can plan and run Google Ads for searches like '[service] in [city]' inside a monthly budget you set. Launches wait for your approval, and once tracking is in place it judges each ad on quote requests and bookings rather than clicks.
How do I get my first cleaning clients?
Start close to home: tell friends, family and neighbors, post in local community groups, and give early clients a reason to rebook, such as a set day each week. Set up a Google Business Profile on day one and ask every early client for a review. Reviews are what the next homeowner checks before they ask you for a quote.
How do I get commercial cleaning contracts?
List the businesses and buildings in your area, find the office, practice or facilities manager at each, and ask for a walkthrough. Bring a written quote with the scope, frequency and proof of insurance. Also watch local government and school district bid sites, and SAM.gov for US federal work, for janitorial tenders.
Is commercial or residential cleaning easier to grow?
Residential is quicker to start: decisions are fast and local search brings steady demand. Commercial takes longer to win, but contracts are larger and recurring, and one property manager can bring several buildings. Many cleaning businesses start with homes for cash flow and add commercial once they have staff and insurance in place.
Is this free?
You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.
Does anything run before I sign up?
No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.