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To run Google Ads with AI, set up conversion tracking first, then use AI to research keywords, write responsive search ads and group them into tightly themed campaigns. Let Google's automated bidding optimize toward conversions once you have enough of them, and review the search terms report every few days to add negative keywords. Let AI do the writing and daily checking; keep the budget and goal yours.
Before spending anything, decide what counts as a result: a sign-up, a booked call, a purchase, a qualified form fill. Install the Google tag or connect your analytics, mark that action as the primary conversion, and test it by completing it yourself. Without this, Google's automated bidding optimizes for clicks, and no AI tool has anything real to judge your ads by.
Brainstorm phrases with an AI tool, then check volumes and estimated costs in Google's Keyword Planner. Favor phrases that signal someone ready to buy, such as '[service] for [industry]', '[product] pricing' or '[competitor] alternative', over broad informational terms. Group the keywords into small themes, each tight enough to share one ad and one landing page.
Create one Search campaign per goal or region and one ad group per keyword theme. Start with phrase and exact match, set location targeting to people in your area rather than people interested in it, and switch off the Display Network for search campaigns. Add a negative keyword list on day one: jobs, careers, salary, training and any other meanings of your terms.
Give an AI tool your landing page, buyer and proof, and ask for 15 headlines of up to 30 characters and 4 descriptions of up to 90. Include the keyword theme in several headlines, plus a clear benefit, a proof point and a call to action. Remove anything you can't back up, and pin a headline only when a message must always show, since pinning limits Google's testing.
With no conversion history, start with Maximize Clicks and a bid limit, or Maximize Conversions on a modest budget, so the campaign gathers data. Once conversions arrive steadily, move to Maximize Conversions with a target cost per acquisition, or a target return on ad spend if you sell online. Change one setting at a time and wait a week or two before judging it.
Every few days, open the search terms report and add negatives for searches that will never buy. Every week, compare ad groups on cost per conversion rather than cost per click, pause what isn't producing and move budget to what is. Read Google's automated recommendations critically: many raise spend or broaden match types, which may not suit your goal.
Goal: catch people already searching for you. Keywords (exact and phrase): [brand name], [brand name] pricing, [brand name] login, [brand name] reviews Ad: headlines with your name, your main benefit and your offer Budget: small; brand searches rarely need much Why run it: competitors can bid on your name, and brand clicks are usually cheap and convert well.
Goal: reach buyers looking for what you do. Ad group A, [service] for [industry]: [service] for [industry], [industry] [service] software, best [service] for [industry] Ad group B, [problem]: how to fix [problem], [problem] software, automate [task] Each ad group: one responsive search ad, a matching landing page, 10 to 20 keywords Negatives: jobs, salary, course, [unrelated meanings]
Goal: reach people comparing options. Keywords (phrase): [competitor] alternative, [competitor] vs, switch from [competitor] Ad: lead with the one difference that matters, e.g. 'No [competitor pain] | Switch in [time]' Landing page: an honest comparison page, not your homepage Rules: keep competitor trademarks out of ad text, and cap the budget, since these clicks can cost more and convert less.
Networks: Google Search only, Display Network off Locations: people in [your countries or cities] Schedule: all hours at first, adjust after two weeks of data Conversion: [booked call / sign-up] as the only primary action Shared negative list: jobs, careers, salary, internship, training, course, pdf, [other meanings of your terms] Review: search terms twice a week, budgets weekly
Google Ads rewards constant attention: new keywords, wasted searches cut, budget moved to what converts. Revnu does that attention for you, every day, and tells you what it changed.
A campaign without conversion tracking optimises for clicks. Revnu sets up tracking for sign-ups and booked calls before it scales spend, so Google learns from the right signal.
Wasted searches add up daily. Revnu reviews the search terms behind your clicks, blocks the ones that never buy and tells you what it changed and why.
Yes. Connect your Google Ads account and Revnu reviews what's running before changing anything.
You decide. Google Ads has no minimum spend: you set a daily budget and pay when someone clicks, at a price set by an auction for each keyword. Costs per click vary widely by industry and region, so check estimates for your own keywords in Keyword Planner. Budget enough for a steady stream of clicks, or the campaign will take months to tell you anything.
Launching a campaign is easy; running one profitably takes steady attention. The common mistakes are skipping conversion tracking, using broad match without negative keywords, sending ads to the homepage instead of a matching page, and accepting every automated recommendation. A few hours a week of search-term review and budget changes is what separates campaigns that pay back from ones that don't.
Search campaigns show text ads on Google results for keywords you choose, and you can see and control every search term. Performance Max takes your assets and conversion goal and places ads across Search, YouTube, Display, Gmail, Maps and Discover, with Google choosing where. Search gives more control and is usually the better start; Performance Max needs solid conversion tracking to work well.
Partly. Google's automated bidding already handles bids. AI can add keyword research, ad writing and a daily read of search terms and budgets. The goal, the budget and the judgment on what a good customer looks like still need a person. Revnu, for example, reads your search terms daily and moves budget to what books calls, while launches and budget increases wait for your approval.
You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.
No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.
