revnu
YC-backed$3M raisedAs seen in Forbes

How to get clients for web design

Find businesses whose website is costing them customers, and show them what you'd fix.

Find 30 [type of business] in [city or region] whose websites are slow, dated or hard to use on a phone, and write to each owner about what I'd fix.

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How to get clients for web design

Get web design clients by picking a niche, showing finished work for that niche, and working three sources at once: referrals from people who already know you, partnerships with agencies and marketers who don't build sites, and direct outreach to businesses whose current site is costing them customers. Lead every pitch with one specific problem on their site and what fixing it brings.

  1. 01

    Pick a niche you can describe in one line

    Choose one type of business you understand, such as dental practices, restaurants, architects or B2B software companies. A niche lets you show relevant work, learn what those sites need (online booking, menus, case studies, demo forms) and get referred inside a small industry. Test it: can you name 50 businesses in that niche you could reach? If not, widen it until you can.

  2. 02

    Build three case studies that show results

    A grid of screenshots doesn't sell. Write up three projects as before and after: what the business needed, what you changed and what happened next, with a quote from the client if you can get one. If you have no clients yet, redesign a real local business's homepage as a concept and label it as one. Your own site should load fast on a phone, because prospects will check.

  3. 03

    Ask everyone you know, one at a time

    List the people you know who own a business or work somewhere with a website. Message each one personally rather than posting to everyone at once: say what you build and who it's for, and ask whether they or someone they know has a site that needs work. After each finished project, ask the happy client for an introduction and a short testimonial.

  4. 04

    Partner with people who don't build sites

    Marketing agencies, SEO consultants, copywriters, brand designers and photographers all meet clients who need a website and don't build one themselves. Offer to handle their builds, agree how referrals or white-label work is paid, and deliver the first project well. One steady partner can send work every month without you writing a single pitch.

  5. 05

    Find businesses whose site is hurting them

    Search your niche and area for sites that load slowly, break on a phone, have no online booking or look years older than their competitors. Note one specific problem per site and find the owner or marketing lead. Keep to businesses big enough to pay your rate: a team page with several people, more than one location or ads running on Google are good signs.

  6. 06

    Send a short message about their site

    Keep it under 100 words: one specific thing you noticed, what it likely costs them (missed bookings, calls asking for basics) and one easy question. Don't attach a full audit or a price. Follow up twice, a few days apart, with something new each time, such as a quick mockup of their homepage on a phone. Stop as soon as they reply.

Outreach messages that win web design clients

Cold email to a local business owner

Subject: [Business name]'s booking page on a phone Hi [first name], I tried to book a [service] on [business name]'s site from my phone and [specific problem, e.g. the form cut off the submit button]. Someone searching at night would probably give up there and call a competitor in the morning. I build sites for [niche] and fix exactly this kind of thing. Would it help if I sent a quick mockup of how booking could work on a phone? [Your name] [Portfolio link]

Partnership note to a marketing agency

Hi [first name], I saw [agency name] runs [SEO / ads / social] for [type of client]. When a client's website gets in the way of your results, who builds the new one? I design and build sites for [niche] and can work white-label or under my own name, whichever suits you. Happy to take one small project first so you can see how I work. Worth a 15-minute call? [Your name]

Follow-up with a mockup

Hi [first name], Following up with something concrete: here's a quick mockup of how [business name]'s homepage could look on a phone: [link]. I kept your [logo / colors / photos] and moved [booking / menu / contact] to the top, where most visitors look first. If it's useful, I can walk you through it in 10 minutes. If not, no problem at all. [Your name]

Why Revnu for getting web design clients

Most web design work comes from three places: people who already know you, agencies and marketers who need someone to build, and businesses whose site is visibly holding them back. Revnu works the third one for you. It finds businesses with a reason to rebuild and writes to the owner about what it found.

  1. 1Reads your portfolio to learn the kind of sites you build and who they're for.
  2. 2Finds businesses that fit, researches each one and finds the owner or marketing lead.
  3. 3Writes to each one about something specific to their business, in your voice, and sends once you approve.

Sell the fix, not the redesign

Owners don't buy a new website. They buy more bookings, fewer calls asking for opening hours and a site they can update themselves. Revnu opens each message with something true about that business and the result fixing it would bring.

A reason to write today

The best time to pitch a rebuild is right after something changes: a new location, a rebrand, a funding round, a hiring push. Revnu looks for moments like these and puts the reason in the first line.

Frequently asked questions

What does Revnu say in the first message?

It opens with something true about the business it's writing to and its website, adds one sentence on what you'd do, and asks a short question. You approve each message before it goes, and you can edit any draft.

Can it find agencies that outsource builds?

Yes. Tell it you want agency partners and it finds marketing, branding and SEO agencies that don't build sites in-house, and writes to them about taking on their overflow.

How do beginner web designers get their first clients?

Start with people you know: friends, family and former colleagues who run a business or work somewhere with a website. Do two or three projects at a reduced rate in exchange for a testimonial and permission to show the work. Fill gaps in your portfolio with a clearly labeled concept redesign of a real local site, then start writing to businesses in one niche.

Does cold email work for web designers?

Yes, when each email is about the recipient's site. A generic 'I build websites' message gets ignored. Name one real problem you found, keep it under 100 words and ask a small question. Send from a separate domain set up for outreach so your main domain's reputation stays clean, and keep daily volumes low.

Which businesses pay most for web design?

Businesses where one new customer is worth a lot: law firms, clinics and dental practices, home services with large jobs, B2B companies and businesses with several locations. They can tie a better site to revenue, so they're easier to sell on results than on looks, and they tend to need ongoing work after launch.

Can Revnu find web design clients for me?

Yes. Give Revnu your portfolio and the kind of business you build for. It finds businesses that fit, researches each one, finds the right person and drafts a message in your voice. Nothing sends until you approve it, and replies are drafted for you to approve too.

Is this free?

You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.

Does anything run before I sign up?

No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.

Hand it to Revnu

Find 30 [type of business] in [city or region] whose websites are slow, dated or hard to use on a phone, and write to each owner about what I'd fix.

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