Get found when people search for your practice area, and reach businesses that need your counsel.
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To get clients as a lawyer, pick a practice area and client type, then make sure search finds you: a Google Business Profile with reviews, a page for each practice area and city, and complete legal directory profiles. Build referral relationships with other lawyers and professionals, answer every inquiry within hours, and for business clients, send written outreach that follows your state bar's rules on solicitation.
"Employment law for startups in California" or "estate planning for small business owners" is easier to market than general practice. Your niche decides your channels. Consumer practices such as personal injury, family and criminal defense win mostly through search and referrals. Business practices win through relationships with founders, executives and other advisers, plus direct written outreach to companies.
People search for a problem plus a place: "divorce lawyer in Austin", "trademark attorney for startups". Give each practice area and each city you serve its own page that explains the process, typical timelines, what to bring to a consultation and answers to common questions. Claim your Google Business Profile and ask satisfied clients for reviews, within your bar's rules on testimonials.
Fill out your profiles on the directories people use to compare lawyers, such as Avvo, Justia and FindLaw, and join your state or county bar's lawyer referral service if it has one. Use the same firm name, address and phone number everywhere. Directories bring some inquiries directly and help your firm appear in local search.
Other lawyers are your best referral source, because they turn away matters outside their practice every week. Tell lawyers in nearby practice areas exactly what you take, and send work back to them. Stay in touch with accountants, financial advisors and business bankers too. Most states sharply limit giving anything of value for a referral, so keep the relationship to mutual referrals.
People often contact more than one firm, and the first to respond usually gets the consultation. Reply within hours during business days with a clear next step: a booking link, what to bring and whether the first meeting is billed. Log every inquiry with its source and whether it became a client, so you know which channels to invest in.
For business practices, write to companies at a moment that creates legal work: a funding round, a new office in another state, a first hire abroad, an acquisition or new regulation in their industry. Send it to the founder or general counsel. ABA Model Rule 7.3 allows written solicitation by email, but some states add labeling, filing or real-time messaging rules, so check yours first.
Subject: Contracts after the [round] Hi [first name], Teams that have just raised usually start hiring across states, and offer letters, contractor agreements and option grants pile up quickly. We advise [number] venture-backed companies on employment and equity work, on a [monthly / project] basis. Would a 20-minute call to see where you stand be useful? [Your name], [firm] [Advertising label, if your state requires one]
Subject: Matters I send away Hi [first name], I practice [your practice area] in [city]. I regularly get calls about [their practice area] that I don't handle, and I'd like a lawyer I trust to send them to. If you see [your practice area] matters, I'd be glad to be that person for you. Lunch in the next couple of weeks? [Your name], [firm]
Headline 1: [Practice Area] Lawyer in [City] Headline 2: Speak With an Attorney Headline 3: [Number] Years Handling [Case Type] Description: We handle [case type] for clients across [county]. Clear next steps after your first consultation. Book online or call our office. Bid on searches like "[practice area] lawyer [city]", and check your state's rules for attorney ads before launching.
Clients find lawyers two ways: they search for help, or someone they trust refers them. Revnu works on both sides you can run without a phone: it writes the practice-area pages people search for, runs Google Ads for your practice, and, for business clients, writes outreach in your voice that you approve before it goes.
Legal marketing has rules on advertising, solicitation and testimonials that vary by state. Every email and page Revnu writes waits for your approval, so you can check each one against your bar's rules before it goes out.
For corporate, employment, IP and immigration work, Revnu finds companies at the moment that creates legal work, such as a funding round or a move into a new state, and writes a short email naming it.
No. Revnu doesn't make phone calls or send text messages. It writes email and LinkedIn outreach, search pages and ads, and you approve outreach before it sends.
Yes, through search: Revnu writes pages that answer what people in your area search for and can run Google Ads for your practice. Its direct outreach is for business clients.
Start with everyone you know from school, past jobs and your community, and tell them exactly what you handle. Join your local bar, take overflow or of-counsel work from established firms, and ask lawyers in other practice areas to send you matters they turn away. Then build a page for each practice area so people searching locally can find you.
Under ABA Model Rule 7.3, written solicitation by email is allowed, while live person-to-person solicitation of clients for fees is not, with some exceptions. States differ: some require an advertising label, a filing with the bar or limits on contacting people known to need help. Check your state bar's version of the rule before you send.
For most small firms: a Google Business Profile with steady reviews, a website with a page for each practice area and city, complete directory profiles and strong referral relationships with other lawyers. Google Ads can add volume for consumer practices once intake is fast. Business practices also do well with written outreach and speaking at industry events.
Yes, through search pages, Google Ads and written outreach to business clients. Every email and page waits for your approval, so you can check it against your state's rules before anything goes out. Revnu doesn't make phone calls or send texts.
You start with a free trial. Revnu asks for a card when you sign up and starts on what you typed straight away. After the trial, plans start at $99 a month. Cancel any time in Settings.
No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.
