Templates built on why people buy from you, filled in for each company.
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A good cold email template is a short structure, not a script: an opening line about the reader's situation, one sentence on the result you deliver, one piece of proof and one easy question. Write one template per reason people buy from you, leave [brackets] for the parts you research for each company, and fill every bracket with something true before sending.
Look at your last ten customers and write down why each one bought: a cost they cut, time they saved, a risk they removed or revenue they added. Group the answers into two to four angles. Each angle becomes its own template, so you learn which reason gets replies instead of guessing at it.
Keep four parts: an opening line about the reader's situation, one sentence on the result you deliver, one piece of proof and one question. Aim for 50 to 100 words. Put the personal part first, because the first line is what appears in the inbox preview and decides whether the rest gets read.
Use [brackets] for every part that needs research: the trigger, the problem it usually causes, a similar customer, the reader's role. Under each bracket, note where to find it, such as job posts, the company blog or LinkedIn. If you can't fill a bracket with something true for a company, don't send that template to that company.
Plan two or three follow-ups per template, sent three to five days apart in the same thread. Each one should add something: a short example, a different angle, a direct yes-or-no question and, at the end, a polite close-out. A follow-up that only says "bumping this up" gives the reader nothing new to reply to.
Send each template to a few dozen well-fitting companies before judging it. Change one thing at a time, such as the opening line or the question, and compare reply rates rather than open rates, which many email apps now distort. Keep what wins, retire what doesn't and write a new angle to test against your best one.
A template only works once the brackets hold something specific to that company. Budget a few minutes of research per email, more for your most valuable accounts, and read each finished email as the recipient would. Revnu writes templates for your angles, fills them in with research on each company and sends them once you approve.
Subject: [trigger] at [company] Hi [first name], [Trigger, e.g. a new hire, launch or expansion] usually means [problem it creates] lands on your desk. We help [type of company] [result] without [pain], so [benefit to them]. Worth a quick call to see if it fits? [Your name]
Subject: [problem], quick question Hi [first name], Most [job title]s at [type of company] tell us [problem] costs them [time or money] every [week or month]. [Your product] [does the job] so [result]. Is that a problem for you right now, or is it handled? [Your name]
Subject: how [similar company] [result] Hi [first name], [Similar company] had the same [problem] you're likely seeing as [shared situation]. We helped them [result] in [timeframe] by [short method]. Would the same approach work at [company]? Happy to walk you through it in 15 minutes. [Your name]
Subject: [mutual contact] suggested I reach out Hi [first name], [Mutual contact] mentioned you're working on [goal] and thought we should talk. We help [type of company] [result], most recently [similar customer]. Open to a short call next week? [Your name]
Subject: [short resource] for [company] Hi [first name], I put together [a short teardown / a two-line plan / a checklist] on [problem] for [type of company] like yours. It covers [one specific point]. Want me to send it over? No call needed. [Your name]
Subject: [your company] + [their company] Hi [first name], We both sell to [shared customer type], and your customers often ask for [what you provide] after [their product moment]. A simple [referral / integration / co-marketing] setup could give them [result] and you [benefit to partner]. Worth 20 minutes to see if there's a fit? [Your name]
Subject: Re: [original subject] Hi [first name], One more thought on [problem]: [new detail, example or angle you didn't use in the first email]. If it helps, I can send [short example] so you can judge without a call. [Your name]
Subject: Re: [original subject] Hi [first name], I haven't heard back, so I'll assume [problem] isn't a priority right now and stop writing. If that changes, just reply to this email and I'll pick it up from here. Thanks, [Your name]
Copied templates are the reason so many cold emails sound the same. Revnu writes templates for your product and your buyer, then fills each one in with research on the company it's sending to.
Good templates come from the real reasons people buy from you: a cost you remove, a risk you lower, a job you take off someone's desk. Revnu writes one template per angle so you can see which one gets replies.
The template sets the shape. The opening line and the reason for writing are specific to each company, so the email doesn't read as a template.
Yes. Paste them in and Revnu will use them, or suggest changes based on what gets replies.
Reply in the same thread three to five days after the first email, and add something new each time: an example, a different angle or a direct question. Keep it shorter than the original. Send two or three, then a polite close-out. Stop the moment someone replies, including on LinkedIn or by phone.
Lead with what the partner gets, not what you want. Name the customers you share, the moment their customers need what you offer, and one simple way to work together, such as referrals or an integration. Ask for a short call rather than a commitment, and send it to the person who owns partnerships or growth.
Copied ones mostly don't, because readers have seen them many times. A template that comes from your own reasons people buy, with the brackets filled from real research on each company, still works, because the reader sees an email about their situation rather than a template.
Two or three. Each needs enough sends to well-fitting companies to show a difference, and more templates split your sends too thinly to tell which one is winning. Once one clearly gets more replies, keep it and write a new angle to test against it.
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No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.
