revnu
Get started
YC-backed$3M raisedAs seen in Forbes

How to market a roofing company and get more roof jobs

Where homeowners look when the roof leaks, who sends you referrals, and which ads earn their keep after a storm.

Find homeowners and property managers who need roof work in [your towns], run search ads for [repair, replacement or storm damage], and write to [HOA or management firms].

Trusted by teams at

tandemhelixdbremedycaserostracsparkleshoplitedeep interactionsminicorslashyborg

How to market a roofing company and get more roof jobs

Start with your Google Business Profile, because homeowners with a leak pick a roofer from the map and read the reviews and photos first. Ask every finished customer for a review that names the job and the neighborhood. Next, run Google Local Services Ads and search ads on repair and replacement terms in your service area. Then build referral ties with real estate agents, home inspectors and insurance agents. Last, publish a page for each town and service you cover so you show up when storms hit.

Ask AI about this guideChatGPTClaudePerplexityGoogle AI
  1. 01

    Fix your Google Business Profile first

    List every town you serve, pick "Roofing contractor" as your primary category, and add services like roof repair, replacement, gutters and storm damage. Upload photos from real jobs every week, with before and after shots. Reply to every review and mention the town and the work in your reply. Make sure your phone number goes to a person during storm season, not voicemail. You make these edits; Revnu drafts profile posts you paste in.

  2. 02

    Turn every finished job into a review and a referral

    Ask for the review at final walkthrough, when the homeowner is looking at the new roof. Send the link by text that evening from your CRM, whether that's AccuLynx, JobNimbus or Roofr. Leave a door hanger at the neighbors' houses on both sides and across the street. Ask the customer to tag you if a neighbor asks about roofers on Nextdoor. This step is yours; Revnu doesn't do it.

  3. 03

    Run search ads tied to your service area and the weather

    Set up Google Local Services Ads so you get the Google Guaranteed badge, then add search ads on repair, replacement and storm terms. Limit targeting to the zip codes your crews can reach. Keep a storm campaign paused and ready, and turn it on the morning after hail hits your area. Track calls by source so you know which terms book inspections. Revnu runs these ads and asks before it spends.

  4. 04

    Build a referral list of agents, inspectors and insurance agents

    List 20 real estate agents who close the most homes in your area, 10 home inspectors and 10 independent insurance agents. Offer agents a fast roof certification letter and inspectors a quick repair quote turnaround. Bring donuts to a brokerage sales meeting and leave a one-page guide on roof issues that come up at inspection. Thank every referrer by name when the job closes. Revnu finds the partners and writes to them; the meetings are yours.

  5. 05

    Publish a page for each town and service

    Write a page for roof replacement in each town you serve, with photos of jobs on actual streets there. Add pages on hail damage claims, roof leak repair and the shingle lines you install. Answer the questions homeowners ask on the phone, like how insurance claims work and what a manufacturer warranty covers. These pages help you rank and show up when people ask AI tools for a roofer nearby. Revnu writes and publishes these pages.

  6. 06

    Go after property managers if you do commercial or multifamily

    List the property management and HOA management firms in your area and find the maintenance coordinator or portfolio manager at each. Send a short note offering a free roof condition report on one of their buildings. Have your insurance certificate and W-9 ready, since getting on the vendor list is the real first step. Follow up before budget season, when boards plan capital repairs. Revnu builds the list and writes to each one.

Who buys from a roofing company

Homeowners pay for residential work, often with an insurance check after hail or wind damage, and both spouses usually weigh in. On commercial and multifamily roofs, a property manager or HOA board decides and the owner signs.

  • Homeowners with an active leak

    They want someone on the roof fast and a tarp before the next rain. They call whoever shows up on the map with recent reviews and answers the phone.

  • Homeowners after a hail or wind storm

    They worry about getting the claim approved and about storm chasers who vanish. A roofer who meets the adjuster, documents damage with photos and has a local address wins the job.

  • Homeowners planning a replacement

    An aging roof, a home sale or an inspection report pushes them to get several quotes. They compare shingle lines, warranties and manufacturer certifications like GAF or Owens Corning programs.

  • Property managers and HOA boards

    They handle many roofs and care about responsiveness, clean bids for board meetings and proof of insurance. A failed inspection, tenant complaints or reserve study timing triggers the buy.

  • Real estate agents and home inspectors

    They do not pay you, but they decide who gets called when an inspection flags the roof. They need a roofer who sends a certification letter or repair quote before closing.

Where to find them

Google Maps and your Google Business Profile
A homeowner with water on the ceiling searches "roofer near me" and calls from the map pack. Photos of finished roofs, service area towns and review replies decide who gets the call.
Nextdoor and neighborhood Facebook groups
After a storm, neighbors ask each other who did their roof and whether they were honest with insurance. One happy customer posting your name in their street's thread spreads through the subdivision.
Local real estate brokerages and inspector associations
Agents and inspectors hit roof problems every week during sale season. Showing up at a brokerage sales meeting or an ASHI or InterNACHI chapter event puts you on their short list.
Independent insurance agencies
Policyholders call their agent first after hail. An agent who trusts your documentation and claims process will pass your name along.
Property management firms and HOA management companies
One relationship can cover dozens of buildings or a whole community. Their maintenance coordinators keep an approved vendor list and need roofers who carry the right insurance certificates.
Your own job sites
A yard sign, a branded dumpster and a note to the neighbors on each side work because people see the crew and the new roof. Tear-off day is when the street is paying attention.

What to say

Local and staying put

We've been roofing in [town] since [year], and our shop is on [street]. When your warranty question comes up in five years, we'll still answer the phone.

Help with the insurance claim

After the [date] hail in [neighborhood], we'll inspect your roof free, photograph every hit, and meet your adjuster on site so nothing gets missed.

Fast leak response

Leak in [town]? We can tarp it today and give you a repair quote before the next rain.

Easy for the board or manager

For [property name], we'll send a bid with photos, a scope your board can read, and our insurance certificate, all in one packet before your [month] meeting.

Which channels fit

  • Google Business Profile and reviewsStrong fitRoofing is a map-pack purchase, and fresh reviews with job photos move you up in the towns you serve. You run the profile; Revnu drafts posts you paste in.
  • Google Local Services Ads and search adsStrong fitYou pay to appear at the moment someone types "roof leak repair" or "hail damage roofer" in your zip codes, and you can push budget up the day after a storm. Revnu runs the search ads, not Local Services Ads.
  • Referral partners (agents, inspectors, insurance agents)Strong fitThese people see roof problems before the homeowner calls anyone, and their recommendation carries trust a stranger's ad cannot. Revnu finds the partners and writes to them; the meetings are yours.
  • Outreach to property managers and HOA managersSometimesWorth it if you do commercial, multifamily or community work, since one approved vendor slot can feed you jobs for years. Revnu finds these businesses and writes to them.
  • Shared lead services like Angi and HomeAdvisorSometimesThey can fill a slow schedule, but the same lead often goes to several roofers, so you only win if you call back within minutes. Revnu doesn't buy lead lists or shared leads.
  • Door knocking after stormsSometimesIt works in hail zones when your crew is local and permitted, but many towns require solicitor permits and homeowners are wary of out-of-town storm chasers. Revnu doesn't do this one; it's yours.
  • Cold email to homeownersWeak fitYou can't get trustworthy homeowner email lists, the messages look like scams, and nobody replaces a roof because an unknown company emailed them. Revnu doesn't do this: it only finds businesses.

Advertising

Roofing company advertising that brings in inspections

Put your first dollars into Google Local Services Ads and Google search ads. People who type "roof leak repair [town]" need someone now, and you pay per lead or click instead of for attention. Add Microsoft search ads too, since older homeowners often use Bing by default. Facebook ads for a roofing company can work for storm awareness in a specific zip code, but they reach people who weren't looking, so expect more tire kickers. Skip yard-sign-style display ads and radio unless you're already busy and want brand recall. One concrete setup: run an always-on campaign for repair and replacement, plus a paused storm campaign with ads like "Hail in [neighborhood] last night? Free inspection and photo report." Turn it on the morning after the storm and raise the budget for that area. Never advertise that you'll waive or cover deductibles. Several states treat that as insurance fraud.

Lead generation

Lead generation for roofing companies

The best roofing leads come from people who already trust you: past customers, their neighbors and the agents and inspectors who see roof problems first. Build those before you buy anything. Shared leads from Angi or HomeAdvisor go to several roofers at once, so only buy them if someone on your team can call back within minutes. Door knocking after hail can fill a schedule, but get the solicitor permit, wear branded gear and leave a printed photo report, or you'll be lumped in with storm chasers. For commercial work, lead generation means outreach. Find the maintenance coordinators at property management firms and HOA management companies, and offer something useful. For example: "We're doing free roof condition reports for [firm]'s buildings in [area] before budget season. Want one for [property]?" Texting homeowners who never opted in can break TCPA rules, so stick to customers who gave you their number.

How customers decide

A leak repair gets decided on the first call, by whoever answers and can show up. A replacement involves both spouses, several quotes, and often the insurance adjuster, whose scope sets the budget. You speed things up by inspecting the same day, sending a photo report from CompanyCam or your CRM, and walking the homeowner through the claim and the deductible in plain terms.

One prompt, worked through

I run Ridgeline Roofing in Wichita Falls, Texas. We do residential replacements and hail claims, plus some HOA and small apartment work. Find property managers and HOA management companies in Wichita County, write to them, and run Google search ads for hail damage and roof replacement in our zip codes.
  1. 1Revnu reads the Ridgeline Roofing website and works out that customers are homeowners with storm damage plus property and HOA managers who oversee many roofs.
  2. 2It finds property management and HOA management firms around Wichita Falls, picks the maintenance or portfolio manager at each, and drafts emails and LinkedIn messages in the owner's voice offering a roof condition report. The owner's first sequence waits for the owner's yes.
  3. 3It runs Google and Microsoft search ads on hail damage and roof replacement terms limited to the service area, and writes pages for each nearby town that can rank on Google and get cited by ChatGPT, Claude, Gemini and Perplexity.
  4. 4Each morning it reports on Slack or iMessage what moved, and when a manager replies it drafts the answer and sends the booking link.

Frequently asked questions

Should I buy leads from Angi or HomeAdvisor?

Only if someone can call every lead back within minutes, because the same homeowner often hears from several roofers. Treat it as filler for slow weeks, not your main source. Your Google Business Profile and referral partners bring leads that are yours alone.

Are Facebook ads worth it for a roofing company?

They can help after a storm, when you target a few hit neighborhoods with a free inspection offer and photos of local damage. They reach people who weren't searching, so the leads are colder than search ads. Start with Google search and Local Services Ads, then test Facebook if you have room in the budget.

Can I advertise that I'll cover the homeowner's insurance deductible?

Don't. Texas and other states prohibit roofers from waiving, rebating or absorbing deductibles, and advertising it can cost you your license or bring fraud charges. Advertise honest claim help instead, like meeting the adjuster and documenting damage.

Is door knocking after a hail storm still a good idea?

It can work if you're local, permitted and respectful. Check your city's solicitor rules first, since many require a permit and limit hours. Lead with a free inspection and a photo report, and never pressure people to sign a contract on the porch.

How do I compete with storm chasers who flood my area after hail?

Lean on what they can't fake: a local address, years of reviews from your town, and manufacturer certifications. Put those front and center on your profile, ads and yard signs. Remind homeowners that you'll be around to honor the workmanship warranty.

What does it cost?

Plans start at $99 a month, and Revnu starts on what you typed as soon as you sign up. Cancel any time in Settings.

Does anything run before I sign up?

No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.

Where do I learn how Revnu works?

The docs at revnu.com/docs/get-started walk through your first day, and revnu.com/docs/what-revnu-can-do lists everything it can do.

Last updated October 15, 2026

Hand it to Revnu

Find homeowners and property managers who need roof work in [your towns], run search ads for [repair, replacement or storm damage], and write to [HOA or management firms].

Keep going

Every business type →