# Microsoft Ads (Bing) search campaigns, run for you

> Revnu is your AI growth hire. It finds customers, runs email and LinkedIn outreach, manages paid ads, and publishes content for Google and AI search.

Canonical: https://revnu.com/solutions/microsoft-ads

**Bing search ads, run for you.**

Revnu builds Microsoft Search campaigns for the terms your buyers type at work, reads what they searched and pauses what doesn't book calls. Campaigns start paused. Nothing spends until you approve the budget.

- No second ads manager to learn.
- Wasted searches found in Microsoft's own report.
- Never past the monthly cap you set.

From $99 a month. Plus your ad spend, billed by Microsoft.

## What Revnu runs

- Paid ads: Runs ads across Google, LinkedIn, X, Reddit, Microsoft and TikTok. Tests creative, pauses losers and moves budget to winners.
- SEO + GEO: Finds what buyers search and ask, publishes pages, and tracks where your company appears in Google, ChatGPT, Claude and Perplexity.
- Outbound: Finds and scores the companies worth pursuing, acts on buying signals, reaches the right person and handles replies until a meeting is booked.

## How it works

1. **Connect your Microsoft account.** In Connections > Advertise, sign in to Microsoft and pick the ad account. Connecting never launches an ad or spends money.
2. **Revnu drafts the campaigns.** Search campaigns with keywords, negative keywords and responsive search ads, all built paused. With Google Ads connected too, it picks keywords from Google's data.
3. **You approve the budget.** Nothing spends until you do. After launch, Microsoft reviews new ads, usually within one business day.

## Which to pick

### Running it yourself, if

- You have time for a second search account.
- You need Shopping or Audience campaigns.
- Your Bing campaigns already book calls.

### Revnu, if

- Nobody has time to run Bing next to Google.
- You want search spend judged on booked calls.
- You want Microsoft tested alongside your other channels.

## Running it yourself vs Revnu

| | Running it yourself | Revnu |
|---|---|---|
| Setup | Rebuild your campaigns in a second ads manager | Search campaigns drafted for you |
| Wasted searches | Found when someone checks | Read from Microsoft's report |
| Measured on | Clicks and impressions | Booked calls |
| Cost | Your hours, or an agency retainer | From $99 a month. Plus your ad spend. |

## Set it up, step by step

- [Connect Microsoft Ads](https://revnu.com/docs/connect-microsoft-ads)
- [Install the Revnu Tag](https://revnu.com/docs/revnu-tag)
- [Budgets and spend approval](https://revnu.com/docs/ad-budgets)
- [How Revnu judges your ads](https://revnu.com/docs/how-revnu-runs-ads)
- [Read your ads results](https://revnu.com/docs/ads-results)

## FAQ

### What campaigns does Revnu run on Microsoft Ads?

Search campaigns: keywords, negative keywords and responsive search ads, with Copilot and Microsoft's partner placements included.

### Whose Microsoft Ads account does it use?

Yours. You set up a Microsoft Advertising account with a payment method and connect it in Connections > Advertise, and Microsoft bills your payment method for the spend, which isn't part of Revnu's fee.

### Do I approve campaigns before they launch?

On Pro, yes, by default. Revnu builds every campaign paused. Setting or raising a budget always waits for your approval. Launching a test, or swapping one inside the test budget you approved, waits too unless you set Ad Tests to Just Do It in Settings > Agent.

### Can Revnu copy my Google Ads campaigns to Microsoft?

Revnu builds fresh Microsoft Search campaigns for Bing. When Google Ads is connected too, it uses Google's keyword data to choose the Microsoft keywords.

### Can it read the Microsoft campaigns I already run?

Yes. It reads every campaign in the account, including ones you built yourself, and can tell you which searches wasted money. Your own campaigns stay exactly as you built them.

### Can Revnu spend more than I set?

You set one monthly budget, and Revnu pauses when Microsoft's reported spend reaches it. Microsoft reports spend with a delay and can overdeliver on a given day, so the final bill can land a little over the cap.

### How does Revnu know what's working?

It creates its own conversion goal in your Microsoft account so Microsoft can bid on your results. A result only counts once your side confirms it. You add the Revnu Tag to your site from Ads > Revnu Tag and choose what counts, like a purchase, a trial start or a booked call. Your server confirms each one; a booked call needs your scheduler's webhook passed on by a small function you host. Every campaign launches with an outcome set up, so each ad is judged on real results.

## Machine-readable resources

- LLM index: https://revnu.com/llms.txt
- Full LLM context: https://revnu.com/llms-full.txt