# Google Ads management, judged on booked calls

> Revnu is your AI growth hire. It finds customers, runs email and LinkedIn outreach, manages paid ads, and publishes content for Google and AI search.

Canonical: https://revnu.com/solutions/google-ads

**Google Ads, run for you.**

Revnu researches the keywords, builds the campaigns, reads the search terms every day and moves budget to what books calls. Nothing spends until you approve the budget.

- Keyword research before a cent is spent.
- Junk searches flagged the same day.
- Someone who edits your site, or a coding agent, adds the Revnu Tag once.

From $99 a month. Plus your ad spend.

## What Revnu runs

- Paid ads: Runs ads across Google, Meta, LinkedIn, X, Reddit, Microsoft and TikTok. Tests creative, pauses losers and moves budget to winners.
- SEO + GEO: Finds what buyers search and ask, publishes pages, and tracks where your company appears in Google, ChatGPT, Claude and Perplexity.
- Outbound: Finds and scores the companies worth pursuing, acts on buying signals, reaches the right person and handles replies until a meeting is booked.

## How it works

1. **Connect Google Ads.** In Connections > Advertise, connect your own Google Ads account.
2. **Set up one outcome.** Pick the result your ads are judged on, like a booked call or a trial start, in Ads > Revnu Tag. Revnu won't launch a campaign until one is set up. No developer? Paste the Revnu Tag into your site builder's head-code box and Revnu sees visits and ad clicks. Counting a booked call needs one small hosted function, which a coding agent can build, or connect your site's GitHub repo and ask Revnu to open the pull request.
3. **Approve a learning budget.** You approve a learning budget for Google: a daily maximum, a total and a length in days. Your monthly ads budget caps every channel together, and the learning budget sits inside it. Every campaign is built paused.
4. **Revnu runs it.** It reads the search terms every day, flags junk searches for your ok and moves money to what brings your outcome in.

## Which to pick

### Running it yourself, if

- You have hours every week for the dashboard.
- Your campaigns already book calls.
- You want to hand-tune every bid.

### Revnu, if

- Nobody reads the search terms.
- You want spend judged on booked calls.
- You want Google tested alongside other channels.

## Running it yourself vs Revnu

| | Running it yourself | Revnu |
|---|---|---|
| Setup | Hours of keyword research and ad groups | One brief; campaigns drafted for you |
| Search terms | Checked when someone remembers | Read daily, junk flagged for your ok |
| Measured on | Clicks and impressions | Booked calls |
| Cost | Your hours, or an agency retainer | From $99 a month. Plus your ad spend. |

## Set it up, step by step

- [Connect Google Ads](https://revnu.com/docs/connect-google-ads)
- [Install the Revnu Tag](https://revnu.com/docs/revnu-tag)
- [Budgets and spend approval](https://revnu.com/docs/ad-budgets)
- [How Revnu judges your ads](https://revnu.com/docs/how-revnu-runs-ads)
- [Read your ads results](https://revnu.com/docs/ads-results)

## FAQ

### Whose Google Ads account does it use?

Yours. You connect it in Connections > Advertise, and Google bills your payment method for the spend, which isn't part of Revnu's fee.

### What campaigns does Revnu run?

Search, Performance Max and Demand Gen, with the keywords, ad copy and images made for you. Video ads run from a YouTube video you already have.

### Can Revnu spend more than I set?

Two numbers keep it in check. You approve a learning budget for Google: a daily maximum, a total and a length in days. Your monthly ads budget caps every channel together, and the learning budget sits inside it. Revnu pauses everything when reported spend reaches the monthly budget. Google reports spend with a delay, so the last day can land slightly over. Budget increases always wait for your approval, and on Pro launches do too by default.

### What does Revnu change without asking?

Inside the budget you approved, it moves money between live campaigns. It pauses a campaign that has been live at least 3 days, with working tracking, and spent twice your target cost (or 3 days of its budget, with no target) without a result. If tracking is broken, it tells you what to fix instead of pausing. Deleting a campaign is always your call.

### What happens when ads match the wrong searches?

Revnu adds negative keywords for other meanings of your terms when it builds the campaign. When a live search term is plainly off-topic, it goes to your review queue and gets blocked once you approve.

### How does Revnu know what's working?

It judges campaigns on a result you define, such as a booked call, not on clicks. A result only counts once your side confirms it. You add the Revnu Tag to your site from Ads > Revnu Tag and choose what counts, like a purchase, a trial start or a booked call. Your server confirms each one; a booked call needs your scheduler's webhook passed on by a small function you host. Every campaign launches with an outcome set up, so each ad is judged on real results.

### What if nobody can edit my website's code?

No developer? Paste the Revnu Tag into your site builder's head-code box and Revnu sees visits and ad clicks. Counting a booked call needs one small hosted function, which a coding agent can build, or connect your site's GitHub repo and ask Revnu to open the pull request. The full guide is at revnu.com/docs/set-up-outcomes.

### How do I make Google Ads the first thing Revnu does?

Connect Google Ads, then say so in your first message, with your budget and what counts as a result. For example: "Start with Google Ads. Test $30 a day on search for our booking page, and count a booked call as the win." Revnu builds the campaign paused and asks you to approve the budget before anything spends.

## Machine-readable resources

- LLM index: https://revnu.com/llms.txt
- Full LLM context: https://revnu.com/llms-full.txt