# Robotics Marketing: Sell Automation to Factories and Warehouses

> Revnu is your AI growth hire. It finds customers, runs email and LinkedIn outreach, manages paid ads, and publishes content for Google and AI search.

Canonical: https://revnu.com/grow/robotics-company

**How to get customers for a robotics company.** Pick one application, such as palletising, picking or machine tending, and the sites where it pays back. Find those sites when something changes: a new building, job posts for automation or controls engineers, or capital spending in their filed accounts. Reach the operations and engineering leads together with a payback case built from their own numbers. Work the trade shows and systems integrators, and expect a pilot before the fleet order.

## Step by step

1. **Choose one application and one kind of site.** Write down the task your robot does best and where it pays back: machine tending in plastics moulding, case packing in food, or each-picking in e-commerce fulfilment. Name the site size and shift pattern where the numbers work. Everything after this depends on it. Your call; tell Revnu and it works from it.
2. **List the sites with a reason to buy now.** Find companies in that sector that just announced a new site, filed a planning application, posted jobs for automation or controls engineers, or added plant and machinery in their filed accounts. Each one should carry a dated reason. Revnu builds this list and shows the evidence for each site.
3. **Reach the operations lead and the engineer together.** Write to the person who owns output and the person who will run the robot, about the same site and the same task. Offer a payback estimate from their own shift and rate numbers. Revnu finds both people, a verified email for each, and writes to them in your voice.
4. **Work the shows before and after.** Before Automate, ProMat, MODEX, LogiMAT or the PPMA Show, invite the exhibitors and visitors in your sector to your stand with a specific demo. After the show, follow up with everyone you met within days, with the video of what they saw. Revnu builds the list from the exhibitor page and writes the follow-ups.
5. **Sign up the integrators.** List the systems integrators who build cells in your application and region. Offer training, a demo unit and a clear margin. Revnu finds them and writes the first note; the partnership terms are yours.
6. **Publish pages engineers search for.** Write a page per application with cycle times, payloads and a real line video, plus honest comparisons with the main alternatives. These pages answer the questions engineers put to Google and ChatGPT, and give your emails something to link to. Revnu writes and publishes them.

## Who buys from a robotics company

An operations or engineering leader champions the project, a finance director signs off the capital spend, and a systems integrator often sits between you and the site.

- **Operations directors and plant managers at manufacturers.** They're short of people for repetitive, heavy or night-shift work and are measured on output and safety. A new contract, a labour shortage or an injury report starts the conversation.
- **Heads of warehouse and fulfilment operations.** They plan for peak season and pick rates. A new distribution centre, a lease on a bigger site or a jump in order volume makes them look at robots.
- **Engineering, controls and continuous improvement managers.** They will run your robot day to day. They care about integration with their PLCs, safety rating, uptime and who fixes it at 3am.
- **Finance directors and owners of mid-size firms.** They approve the capital spend and want payback in plain numbers. Leasing or robots-as-a-service often gets past a capex freeze.
- **Systems integrators.** They design and install cells for end customers and choose which robots go in. Winning one integrator can bring a steady run of sites.

## Where to find them

- **Automation trade shows: Automate, ProMat, MODEX, LogiMAT and the PPMA Show.** Buyers walk these halls with a project in mind. The exhibitor and visitor lists are a ready target list for the months before and after.
- **Job boards, filtered for automation and controls roles.** A site hiring a robotics technician or a controls engineer is about to automate or already has. The job post often names the robots and PLCs they run.
- **Planning applications and new facility announcements.** A new factory or distribution centre is designed around its equipment. Getting in while the building is on paper puts you in the layout.
- **Filed accounts and annual reports.** UK companies file accounts that show additions to plant and machinery, and US public companies report capital spending. A company that has started spending on equipment has budget and a plan.
- **Systems integrator directories and partner programmes.** Integrators are listed by region and specialism. A short list of integrators in your application is worth more than a long list of end users.
- **LinkedIn groups and engineering forums.** Controls engineers swap notes on what worked and what broke. Plain videos of your robot on a real line get shared there.

## What to say

- **Payback on their own numbers.** "If [site] runs [number] shifts on [task], a cell like ours usually replaces the hardest part of it. Send me your current rate and I'll show you the payback before anyone visits."
- **Timed to the expansion.** "Congratulations on the new [site] in [town]. If the layout isn't fixed yet, we'd love to show your team how [application] fits in before the racking goes in."
- **The people problem.** "Saw you're hiring [number] [role]s for nights again. We automate [task] so the people you have can run the line instead."
- **No capex.** "We lease [product] by the month, so [site] can run it for a season and decide with real numbers before signing off capital."

## Which channels fit

| Channel | Fit | Why |
| --- | --- | --- |
| Account-based email to operations and engineering | Strong fit | A note that names the site, the expansion and the task reaches the two people who start the project. Revnu finds the sites and both contacts, and writes to them in your voice. |
| Trade shows | Strong fit | Buyers want to see the robot move. Revnu builds the target list from the exhibitor list before the show and follows up with everyone after it. |
| Systems integrator partnerships | Strong fit | One integrator brings many sites. Revnu lists the integrators in your application and region and writes the first note. |
| Search ads on Google and Microsoft | Sometimes | Searches like "palletising robot" or "autonomous mobile robot warehouse" come from engineers in research mode. Revnu runs these ads and asks before it spends. |
| LinkedIn ads | Sometimes | They reach plant managers and operations directors by title, and work best with a short video of the robot on a line. Revnu runs them and asks before it spends. |
| Search pages and AI answers | Sometimes | Engineers ask Google and ChatGPT which robots suit a task. Application and comparison pages put you on that list, and Revnu writes and publishes them. |
| Facebook and Instagram ads | Weak fit | Plant managers aren't choosing robots while scrolling a feed, and you can't target by application. Put the budget into search and LinkedIn first. |

## Lead generation for robotics and automation companies

_Lead generation._ Good robotics leads are sites with a dated reason to automate. Look for job posts for robotics technicians, automation engineers or controls engineers, new distribution centres and factory extensions, planning applications, and capital spending in filed accounts or annual reports. Trade show exhibitor and visitor lists add companies that are already shopping. For each site, find two people: the operations or plant lead who owns output, and the engineer who will run the robot. For example, a cobot maker for machine tending could list UK plastics moulders with 50 to 500 staff that posted a setter or night-shift operator role this quarter and added plant and machinery last year. Revnu searches 800 million+ people profiles and 200 million+ companies, then reads each company's own job posts, news and filings before it keeps the site.

## Cold email for robotics companies

_Cold email._ Cold email to a plant manager works when it names their site and their task, and fails when it reads like a brochure. Skip "Industry 4.0" and "revolutionise". Say the application, the payback on numbers they'd recognise, and what a first step costs them, such as a video call to walk their line. Write to the engineer as well, with the technical detail they need: payload, cycle time, safety rating and PLC integration. One example: "Saw you're hiring two night-shift setters at the Telford site. Our cell tends injection moulding machines through the night. If you send me the part and the cycle time, I'll send back a payback sheet." Follow up with a short video of the robot doing that exact task.

## Advertising for robotics companies

_Advertising._ Robotics ads work when they target the application, not the category. Bid on "palletising robot", "machine tending cobot" or "warehouse picking robot", not "robotics", which pulls students and hobbyists. Send clicks to an application page with cycle times and a line video, and offer a payback calculation or a site visit instead of a demo request. LinkedIn ads can reach plant managers and operations directors by title and industry, and short videos of the robot on a real line hold their attention. Retarget visitors to your application pages before and after a trade show. For example, an autonomous mobile robot company might run Google ads on "AMR for warehouse" and LinkedIn ads to heads of fulfilment at third-party logistics firms.

## How customers decide

Robots are a capital purchase, so the decision runs through operations, engineering, health and safety and finance, and often an integrator. Most sites want a site visit, a trial or a pilot cell before a fleet order. A payback case built from the site's own numbers and a leasing option shorten it more than a discount does.

## One prompt, worked through

> We make a palletising cobot for food and drink plants. Find UK and Irish food manufacturers with 100 to 1,000 staff that are hiring line operators or automation engineers, or added plant and machinery last year. The operations director and an engineering manager at each.

1. Revnu reads the company's website and works out that buyers are operations and engineering leaders at mid-size food and drink plants.
2. It finds plants that match, reads their job posts, news and filed accounts for the hiring and capital spending signals, and saves each one to Leads with the evidence.
3. It finds the operations director and an engineering manager at each, with a verified email for both, and writes to them in the founder's voice. The first sequence waits for the founder's yes.
4. Each morning Revnu reports on Slack or iMessage who replied and which sites asked for a payback sheet.

Hand it to Revnu: https://revnu.com/sign-up?prompt=Find+%5Bkind+of+site%5D+in+%5Bregion%5D+that+are+expanding+or+hiring+%5Bautomation+role%5D.+The+operations+lead+and+the+engineer+at+each.&source=grow%2Frobotics-company

Next step: [how to get started with Revnu](https://revnu.com/docs/get-started), and [what Revnu can and can't do](https://revnu.com/docs/what-revnu-can-do).

## FAQ

### What buying signals matter most for robotics?

Site expansion, job posts for automation or controls roles, and capital spending. A new building is designed around its equipment, a controls engineer hire means a project is coming, and additions to plant and machinery in filed accounts show budget. Revnu searches for all three and shows the evidence on each lead.

### Should we sell direct or through systems integrators?

Both, for different sites. Large manufacturers often run their own engineering and buy direct. Mid-size sites lean on an integrator to design and install the cell. Sign up integrators in your best regions and sell direct to the sites with in-house engineering.

### How do we shorten a robotics sales cycle?

Build the payback case from the site's own numbers before the first visit, offer a lease or a pilot that avoids a capital request, and get health and safety involved early. Waiting for finance to see a number they recognise is where most deals stall.

### Are trade shows worth the cost?

Yes, when you work the list. The exhibitor and visitor lists are a target list, and the value comes from inviting people to a specific demo beforehand and following up within days after. A stand with no follow-up is an expensive day out.

### What does it cost?

Plans start at $99 a month, and Revnu starts on what you typed as soon as you sign up. Cancel any time in Settings.

### Does anything run before I sign up?

No. Nothing is checked or generated on this page. Revnu does the work inside your account, where it can read your website, keep what it finds and carry on from there.

### Where do I learn how Revnu works?

The docs at revnu.com/docs/get-started walk through your first day, and revnu.com/docs/what-revnu-can-do lists everything it can do.

Last updated: 2026-11-07

## Machine-readable resources

- LLM index: https://revnu.com/llms.txt
- Full LLM context: https://revnu.com/llms-full.txt