# How Do I Book Demos With Cold Email? > A step-by-step recipe for booking demos with cold email in Revnu. Tell it who buys, connect Gmail or Outlook, give it your booking link and approve the first sequence. What to send Revnu, what you approve, what you'll see and when replies arrive. Canonical: https://revnu.com/docs/uc-cold-email Last updated: 2026-10-16 Tell Revnu who buys from you, connect your Gmail or Outlook, and approve the first sequence. Revnu finds the buyers, writes the emails, sends them from your inbox, follows up, and drafts an answer with your booking link when someone replies. You need a Gmail, Google Workspace, Outlook or Microsoft 365 mailbox to send from (or Revnu can buy sending inboxes for you), your booking link, such as a Calendly or Cal.com page, and about 15 minutes. ## Step by step ### 1. Check who Revnu thinks your buyer is Open **Settings > Memory** and find the **Who We Sell To** section. Your answers from sign-up are there. If the buyer is wrong or vague, fix it and press **Save**. Revnu reads it every time it looks for leads. See [Memory](/docs/memory). ![Settings, Memory tab: the list of sections on the left and one section open for editing, with Save](/docs/screens/settings-memory.webp) ### 2. Tell Revnu who to find Press **Find New Leads** on the **Leads** page, or describe the buyer in chat. The narrower, the better: > find 30 heads of operations at uk freight forwarders with 20 to 200 staff. leave out anyone we already work with The first five leads arrive within minutes. A longer list fills in the background, and Revnu tells you when it's done. Each lead has a checked work email and a reason it fits. For more on describing a buyer, see [find leads in a niche market](/docs/uc-niche-leads). ![The 2 Sequences pill open on the Leads page, listing two sequences marked Needs an Inbox and a Connect an Inbox row at the bottom](/docs/screens/leads-sequences.webp) ### 3. Connect a mailbox to send from Open **Connections > Reach People** and press **Connect** on the **Gmail** row or the **Outlook** row. Sign in and allow access. The row then says **Connected as** and your address. See [connect Gmail or Outlook](/docs/connect-email). ![Connections, Reach People group: the Gmail, Outlook and LinkedIn DMs cards, each with a Connect button](/docs/screens/connections-reach.webp) On Pro, Revnu sends up to 50 emails a day and 20 an hour from each mailbox you connect. **Keep cold email off your main domain** Say "buy me some sending inboxes instead". Revnu proposes lookalike domains, and buying them waits for your yes because it spends money. Bought inboxes warm up for days to weeks before they send. ### 4. Give Revnu your booking link > my booking link is calendly.com/sam/30min. use it whenever someone wants to talk Revnu puts it in the reply drafts. Booking links always wait for your approval. ### 5. Check the first sequence and approve it Your first sequence always waits for your yes. Open **Leads** and pick the campaign from the dropdown at the top left (it says **All Leads** until you pick one). Then press the **N Steps** pill next to it. It says **Needs Approval**. Read the steps. If the copy isn't right, say what's wrong in plain words: - "too long. three sentences, then the ask" - "sounds like a robot. write it like i'd text a founder i met once" - "add two follow-ups a few days apart" When you're happy, press **Approve**, or say "approved" in chat. ### 6. Watch it go out On **Leads**, people move from **Drafted** to **Sending** to **Sent**. Emails from your own inbox leave within minutes of approval. Ask any time: "how many emails went out today?" ### 7. Answer the replies When someone replies, their follow-ups stop. Revnu tells you and drafts an answer with your booking link. The answer waits in **Review** until you send it. The full recipe is [handle replies and book calls](/docs/uc-replies-and-calls). > **Note:** For the first 30 minutes after you connect your first mailbox, emails Revnu sends without your one-by-one approval wait. That gives you time to say stop. **Will later sequences ask me first too?** On Pro, no. Later sequences go live without asking, because **Start Sequences** starts on **Just Do It**. Change that in **Settings > Agent**. See [what Revnu asks before it acts](/docs/approvals). ## What to expect, and when - **In the first hour:** a first batch of leads and a draft sequence. - **The same day:** the first emails, once a mailbox is connected and you've approved the sequence. - **Over the following days:** replies. Most answers come over days and follow-ups, not hours. For one real first week, read [how Soljio got its first interested buyer 18 hours after sign-up](/customers/soljio). That was quick. - **Every Monday:** a short roll-up with replies against last week. - **When a sequence loses:** Revnu tests a replacement on a small batch of new prospects, inside the **Experiment Budget** in **Settings > Agent**. Revnu can't promise a number of demos. That depends on your market, your offer and who answers. ## If it doesn't work | What you see | What to do | |---|---| | The pill says **Needs Approval** | Your first sequence, or a rewrite of it, is waiting. Read it and approve | | The pill says **Needs an Inbox** | Nothing is connected to send from. Connect Gmail or Outlook | | Your mail is on IONOS or Hostinger | It can't connect. Let Revnu buy sending inboxes, or start on [LinkedIn](/docs/uc-linkedin) | | Fewer emails went out than you expected | Ask "how many went out today, and why not more?" Usual reasons are leads still being researched, a mailbox at its limit, or addresses that failed the check. See [why aren't my emails sending?](/docs/emails-not-sending) | | The leads are the wrong people | Fix **Who We Sell To**, and mark bad leads **Not a Fit** from their status menu on **Leads** | | Something went out you didn't want | Say "pause". Revnu cancels what's waiting and tells you what already went. See [pause or stop everything](/docs/pause-revnu) | ## Related [Connect Gmail or Outlook](/docs/connect-email), [sequences](/docs/sequences), [how many emails Revnu sends a day](/docs/email-sending-limits) and [how Revnu protects your deliverability](/docs/deliverability). ## Frequently asked questions ### How many cold emails can Revnu send a day? On Pro, up to 50 a day and 20 an hour from each Gmail or Outlook mailbox you connect. To send more, connect more mailboxes. Sending inboxes Revnu buys send a few a day each, on weekdays, once they've warmed up. ### Do I have to approve every email? No. Your first sequence always waits for your yes. After that, Settings > Agent decides what asks first, and on Pro an approved sequence sends its steps without asking again. Replies to prospects, spend, budgets, booking links and new inboxes always wait. ### Should I send from my main email address? Your main address sends the same day but carries your main domain's reputation. Inboxes Revnu buys keep cold email off your real domain but take days to weeks to warm up. From your main mailbox, approving a few a day is the safer pace. ### How long until I book demos? Approve the first sequence and connect a mailbox on day one, so your emails go out the same day. Replies come in over the following days, as follow-ups land.