# How Do I Reach Startups the Week They Launch?

> A GTM play for Revnu. A company launching on Product Hunt, in the app stores or on GitHub is chasing its first customers this week. Revnu finds fresh launches, reads what each one does, and writes to the founder about the users they want next.

Canonical: https://revnu.com/docs/play-product-launches
Last updated: 2026-11-08

A launch is a founder shouting "we need customers" in public. Product Hunt, the app stores and GitHub all show you who launched this week and how it's going. Revnu finds fresh launches that fit your buyer, reads what each product does, and writes to the founder about getting the next hundred users.

## Why it works

Launch week is the one week a founder thinks about nothing but growth. They're reading every comment, answering every email and open to anything that keeps the momentum going. A short, specific note about their launch gets read. The same note a month later gets archived.

## How to run it

1. **Pick the launches.** Product Hunt launches in your category, new apps in an app store category, or open-source projects whose GitHub stars are climbing.
2. **Find them.** Revnu lists launches from the window you set, with the date, link and traction, such as upvotes, reviews or stars.
3. **Read each product.** Revnu reads the launch page and website for what it does and who it's for.
4. **Find the founder.** With a checked work email and their LinkedIn.
5. **Write about the launch.** One line on what you liked, then the next step for their growth that you help with.

## The prompt

> Find [B2B software / apps in category X / open-source projects] that launched on [Product Hunt / the App Store / GitHub] in the last 14 days and fit our buyer. For each, note the launch date, link and traction. Find the founder and their work email. Write a short email that mentions one specific thing about their launch and offers [how we help them get their next customers].

[Try this in Revnu](https://revnu.com/sign-up?prompt=Find%20%5BB2B%20software%20%2F%20apps%20in%20category%20X%20%2F%20open-source%20projects%5D%20that%20launched%20on%20%5BProduct%20Hunt%20%2F%20the%20App%20Store%20%2F%20GitHub%5D%20in%20the%20last%2014%20days%20and%20fit%20our%20buyer.%20For%20each%2C%20note%20the%20launch%20date%2C%20link%20and%20traction.%20Find%20the%20founder%20and%20their%20work%20email.%20Write%20a%20short%20email%20that%20mentions%20one%20specific%20thing%20about%20their%20launch%20and%20offers%20%5Bhow%20we%20help%20them%20get%20their%20next%20customers%5D.)

Each lead keeps the launch link on its **Signals** tab. Your first sequence waits for your approval in **Review**.

## Run it every week

> Every Monday, find last week's [Product Hunt launches in our category], and add the ones that fit our buyer to the Launches campaign.

Set it up as a [workflow](https://revnu.com/docs/recurring-work.md) once and it runs on its own. See [recurring work with workflows](https://revnu.com/docs/recurring-work.md) and the [workflows API](https://revnu.com/docs/workflows.md).

## Related

[Intent signals library](https://revnu.com/docs/intent-signals.md), [fresh funding play](https://revnu.com/docs/play-fresh-funding.md), [first sales hire play](https://revnu.com/docs/play-first-sales-hire.md) and [all GTM plays](https://revnu.com/docs/play-overview.md).

## Frequently asked questions

### Which launch sites does Revnu read?

Product Hunt, the Apple App Store and Google Play, and GitHub. Name a category and a window, such as "this week" or "the last 14 days".

### What does GitHub tell me?

How fast developers are adopting a project. A repo whose stars jumped this month belongs to a team about to hire, raise and buy. Revnu shows the star counts on the lead.

### Should I mention their launch?

Yes, briefly and specifically. "Loved the import flow in your demo" beats "congrats on the launch".

### What if the launch went badly?

That's often a better reason to write. Few upvotes or poor reviews mean the founder is looking for what to change. Offer help, not judgment.

### Can I combine launches with funding?

Yes. "Launched on Product Hunt this month and raised a seed round this year" finds founders with both momentum and budget.