# GTM Plays You Can Run With Revnu > Proven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week. Canonical: https://revnu.com/docs/play-overview Last updated: 2026-10-18 A GTM play is a repeatable way to find the right buyers at the right moment and give them a reason to reply. Growth teams run these by hand with spreadsheets, scrapers and a lot of tabs. With Revnu, each one is a single message. Revnu finds the people, researches every company, writes every email, and runs it again tomorrow. ## The plays ### Turn what already works into more deals - [Closed-deal lookalikes](/docs/play-closed-deal-lookalikes): find what was happening at your last customer the week they bought, then every company where the same thing is happening now. - [Former customers, new jobs](/docs/play-champion-job-changes): reach people who used to work at your customers, now at a new company that fits. - [Your post engagers](/docs/play-your-post-engagers): turn the people who react to your LinkedIn posts into warm conversations every week. ### Win buyers from competitors - [Competitor price increase](/docs/play-competitor-price-increase): when a rival raises prices, reach their customers with exactly what switching takes. - [Competitor LinkedIn commenters](/docs/play-competitor-linkedin-commenters): collect everyone commenting on competitor founders' posts and open with their comment. - [Unhappy competitor reviewers](/docs/play-competitor-reviews): reach people who left a one or two star review, about the exact thing they complained about. - [Competitor ads](/docs/play-competitor-ads): see the ads your competitors run and use what's working for them. - [Alternative and comparison pages](/docs/play-alternative-pages): rank for "[competitor] alternative" searches with honest pages, one a day. ### Catch buyers the moment they need you - [People asking for recommendations](/docs/play-buying-intent-posts): find posts asking for a tool like yours on LinkedIn and Reddit, and answer first. - [Hiring signals](/docs/play-hiring-signal): use job posts to find companies hiring for your problem and write from their own words. - [Fresh funding](/docs/play-fresh-funding): reach companies that just raised, about the growth the round is meant to buy. - [Category influencer engagers](/docs/play-influencer-engagers): mine the audiences of the experts your buyers follow, every day. - [Conference meetings](/docs/play-event-attendees): book coffees with the people going to an event before you arrive. ### Find lists nobody else has - [Hidden public lists](/docs/play-public-lists): turn member directories, exhibitor lists and contract awards into researched leads. - [Local businesses](/docs/play-local-businesses): find every business of a type in your cities and write from their own reviews. ## How every play works 1. **You describe the play in one message.** Each page has a prompt you can copy and fill in. 2. **Revnu does the research.** It searches its own database, public posts, job boards, reviews and websites, and checks every company against your buyer in **Settings > Memory**. 3. **Every lead comes with its reason.** The evidence sits on each lead's **Signals** tab on **Leads**, so you can check why it fits. 4. **You approve the first sequence.** Nothing sends until you say yes in **Review**. After that, Revnu keeps going inside the approvals you set. See [approvals](/docs/approvals). 5. **It runs on a schedule.** Turn any play into a [workflow](/docs/recurring-work) and fresh leads arrive every day or week. Try the first play now: > We just closed a deal with [customer company]. They bought because [why]. Find what was happening at their company the week they signed, then find 25 companies in the same industry with the same thing happening now and write to them. [Try this in Revnu](/sign-up?prompt=We%20just%20closed%20a%20deal%20with%20%5Bcustomer%20company%5D.%20They%20bought%20because%20%5Bwhy%5D.%20Find%20what%20was%20happening%20at%20their%20company%20the%20week%20they%20signed%2C%20then%20find%2025%20companies%20in%20the%20same%20industry%20with%20the%20same%20thing%20happening%20now%20and%20write%20to%20them.) ## Stack the plays Plays get stronger together. Run [hiring signals](/docs/play-hiring-signal) and [fresh funding](/docs/play-fresh-funding) in one search for companies that just raised and are hiring for your problem. Pair [competitor commenters](/docs/play-competitor-linkedin-commenters) with [your post engagers](/docs/play-your-post-engagers) for a daily feed of warm LinkedIn leads. Add [comparison pages](/docs/play-alternative-pages) so the buyers you email find you on Google too. ## Related [Find leads by buying signal](/docs/uc-buying-signals), [book demos with cold email](/docs/uc-cold-email), [sequences](/docs/sequences) and [recurring work with workflows](/docs/recurring-work). ## Frequently asked questions ### What is a GTM play? A repeatable recipe for finding buyers at the right moment and giving them a reason to reply: a trigger to watch for, a way to find the people, and a message built on that trigger. "Companies that just raised and are hiring sales reps" is a play. So is "everyone who commented on a competitor's post this week". ### Which play should I start with? Start with [closed-deal lookalikes](/docs/play-closed-deal-lookalikes) if you have a few customers, because it builds on proof you already have. If you're brand new, start with [people asking for recommendations](/docs/play-buying-intent-posts) or [hiring signals](/docs/play-hiring-signal), which find buyers who need you today. ### Can I run more than one play at once? Yes. Each play becomes its own campaign on **Leads**, with its own sequence, so you can see which play gets the most replies. Ask Revnu "which campaign is working best?" at any time. ### Do I need to connect anything first? Connect a mailbox to send from in **Connections**. Plays with LinkedIn messages also need your LinkedIn connected. Finding and researching leads works straight away. ### Do the plays run on their own? Yes, once you turn them into workflows. Revnu runs each one on its schedule, adds fresh leads, and sends inside the approvals you set. You can pause any workflow from **Workflows**.