# Connect Microsoft Ads

> Connect Microsoft Advertising (Bing) so Revnu can build Search campaigns for your approval. What Revnu builds on Microsoft, what it doesn't, and what to do when no ad account shows up.

Canonical: https://revnu.com/docs/connect-microsoft-ads
Last updated: 2026-10-18

You connect Microsoft Ads from **Connections**. Revnu builds Microsoft **Search** campaigns only: keywords, negative keywords and responsive search ads. Copilot and Microsoft's partner placements come with Search automatically.

On a Search campaign, Revnu can also bid more or less for people Microsoft matches to a LinkedIn company, industry or job function, or exclude them. Ask for it in chat, for example "bid 50% more for people in finance roles". Ads still show to everyone else. It works on campaigns you built in Microsoft too, as do negative keywords.

Revnu builds new Microsoft Search campaigns. It doesn't copy your existing Google campaigns across. When Google Ads is connected too, it picks Microsoft keywords using Google's keyword data, so the new campaigns are modelled on what people search for on Google.

Connecting never launches an ad or spends money. Campaigns start paused and wait for your approval.

## Before you start

- You need a Microsoft Advertising account with a payment method. Revnu doesn't create one.
- Sign in with the Microsoft user that has access to that account. A login that can see more than 200 ad accounts can't connect; use a user with access to fewer.
- Before launch, Revnu needs an outcome set up in **Ads > Revnu Tag**. See [set up outcomes](/docs/set-up-outcomes).

## How do I connect Microsoft Ads?

### 1. Open Connections

In the dashboard, open **Connections** and find the **Advertise** group.

### 2. Press Connect on Microsoft Ads

Press **Connect** on the **Microsoft Ads** row.

![The Advertise group on Connections, with the Connect button on the Microsoft Ads row at bottom left](/docs/screens/connections-advertise.webp)

### 3. Sign in to Microsoft

Sign in with the Microsoft user that has access to your ad account, and allow access.

### 4. Wait while Revnu looks for your accounts

Back on **Connections**, the row says "Microsoft is connected. Revnu is looking for your ad accounts." while it checks.

### 5. Choose the ad account

If Revnu finds one active account, it uses it. If it finds several, press **Choose Account** and pick one. The row then says **Using** and the account name.

## What you'll see once it's connected

- The row says **Using** and the account name.
- Revnu creates its own offline conversion goal in your account so Microsoft can bid on your results. A new goal can't receive results for about two hours, so the first result on a fresh account may reach Microsoft late.
- After you approve a launch, Microsoft reviews new ads, usually within one business day. A campaign under review isn't broken.
- Revnu can read reports on every campaign in the account, including ones you built yourself: which searches you paid for, keyword quality, and results by device and location.

> **Note:** Once you approve a launch, Microsoft bills the payment method on your ad account. Your [Monthly Ads Budget](/docs/ad-budgets) caps what Revnu spends across every channel.

## If it doesn't work

| What you see | What to do |
|---|---|
| "Microsoft is connected, but this login has no ad accounts yet." | Create the account in Microsoft Advertising, or reconnect with a user who has access to it |
| The row stays on "looking for your ad accounts" | Refresh the page after a minute. If it doesn't settle, reconnect |
| An account doesn't appear in the list | Revnu only offers active accounts. Suspended, paused or unfinished accounts can't run campaigns |
| "The connection expired." | Press **Reconnect** on the row |

## Next step

[Set up the outcome your ads should bring in](/docs/set-up-outcomes).

## Frequently asked questions

### Does Revnu run Bing Shopping or Performance Max campaigns?

On Microsoft Advertising, Revnu builds Search campaigns, and it reads and reports on the Shopping, Performance Max and Audience campaigns you run in the same account.

### Can Revnu copy my Google Ads campaigns to Microsoft?

Revnu builds fresh Microsoft Search campaigns, and when Google Ads is connected too, it uses Google's keyword data to pick the Microsoft keywords.

### Why is my new Microsoft campaign "under review"?

Microsoft reviews new ads after launch, usually within one business day. Revnu passes on any disapproval in Microsoft's own words.

### Who pays for Microsoft Ads?

You do. Microsoft bills the payment method on your ad account. See [ad budgets and who pays](/docs/ad-budgets).

### Can Revnu read the Microsoft campaigns I already run?

Yes. It reads every campaign in the account and can tell you which searches wasted money. It changes nothing in your own campaigns.

### Is there a minimum budget for Microsoft Ads?

There's no Microsoft floor Revnu enforces. Revnu's own minimum is a Monthly Ads Budget of 50 in your account's currency. Every channel's floor is in [ad budgets](/docs/ad-budgets#what-is-the-smallest-budget-each-channel-will-run).