# How Do I Research Competitor Ads in the X Ads Repository?

> Revnu pulls your competitors' ads from the X Ads Repository, the public record of ads shown on X in Europe. It reads what they promote and how, then writes your own X ads and finds active advertisers worth reaching out to.

Canonical: https://revnu.com/docs/ads-library-x
Last updated: 2026-10-18

The X Ads Repository is X's public record of the ads shown on X in the European Union. Many companies run the same promoted posts worldwide, so it's a strong read on how a competitor talks to people on X. Revnu pulls the ads for you and tells you what to take from them.

> Search the X Ads Repository for ads from my competitors. Show me what they promote, the copy they use and when each ad ran.

[Try this in Revnu](/sign-up?prompt=Search%20the%20X%20Ads%20Repository%20for%20ads%20from%20my%20competitors.%20Show%20me%20what%20they%20promote%2C%20the%20copy%20they%20use%20and%20when%20each%20ad%20ran.)

## What the X Ads Repository shows

Search by advertiser to see the ads they ran on X in the EU, with the promoted post itself and when it was shown.

## What Revnu pulls

Revnu's scrapers pull ads from the X Ads Repository by advertiser, then Revnu reads each promoted post and the page it links to.

## What Revnu does with it

### Read a competitor's X ads

> Pull [competitor]'s ads from the X Ads Repository for the last 90 days. What do they promote, what tone do they use, and what do they ask people to do?

### Compare competitors side by side

> Compare the X ads from [competitor A], [competitor B] and [competitor C]. Which angles do they share, and which does nobody use?

### Turn advertisers into leads

> Look up these companies in the X Ads Repository and tell me which of them are advertising on X right now. Add the ones that are to Leads, with the person who runs marketing.

### Brief your own X ads

> Write three X ads for us that take an angle none of my competitors use. Keep each under 200 characters and make an image for each.

With X Ads connected, Revnu builds your campaign as a paused draft for you to approve. See [connect X Ads](/docs/connect-x-ads).

## Related

[Spy on competitor ads](/docs/play-competitor-ads), [connect X Ads](/docs/connect-x-ads) and [how Revnu runs your ads](/docs/how-revnu-runs-ads).

## Frequently asked questions

### Can Revnu see my competitors' ads on X?

Yes. Revnu pulls their ads from the X Ads Repository, X's public record of ads shown in the European Union, and reads what each one promotes.

### Does the X Ads Repository show ads outside Europe?

The repository covers ads shown in the European Union. Plenty of companies run the same promoted posts everywhere, so it's still a strong guide to how a competitor sells on X.

### Do I need X Ads connected to research ads?

No. The X Ads Repository is public, so Revnu can research it on any account. Connect X Ads when you want Revnu to build your own campaign.

### Will Revnu copy a competitor's X ad?

Never. Revnu takes the angle and writes your own post from your offer and proof, with a fresh image. Your campaign starts as a paused draft for your approval.