# How Do I Research Competitor Ads on TikTok?

> Revnu pulls ads from the TikTok Ad Library and TikTok Creative Center, so you can see what your competitors run on TikTok and which ads top your industry. It breaks down the hooks, offers and calls to action, then briefs your own TikTok ads.

Canonical: https://revnu.com/docs/ads-library-tiktok
Last updated: 2026-10-18

TikTok publishes ads in two places. The **TikTok Ad Library** lists ads shown in Europe, searchable by advertiser and keyword. **TikTok Creative Center** shows top ads by industry, region and objective, so you can see what works on TikTok before you spend. Revnu pulls ads from both and turns them into a brief you can shoot.

> Pull the top TikTok ads in my industry from TikTok Creative Center and the ads my competitors run in the TikTok Ad Library. Break down the hooks, offers and calls to action they use.

[Try this in Revnu](/sign-up?prompt=Pull%20the%20top%20TikTok%20ads%20in%20my%20industry%20from%20TikTok%20Creative%20Center%20and%20the%20ads%20my%20competitors%20run%20in%20the%20TikTok%20Ad%20Library.%20Break%20down%20the%20hooks%2C%20offers%20and%20calls%20to%20action%20they%20use.)

## What TikTok shows

- **TikTok Ad Library**: ads shown in Europe, with the advertiser behind each one and when it ran.
- **TikTok Creative Center top ads**: high performing ads you can filter by industry, region, objective and format.

## What Revnu pulls

Revnu's scrapers pull ads from the TikTok Ad Library by advertiser or keyword, and top ads from Creative Center by industry and region. Revnu reads the ad text, the call to action and the advertiser, and visits the pages the ads link to.

## What Revnu does with it

### See what your competitors run on TikTok

> Search the TikTok Ad Library for [competitor]. What are they promoting, what do they offer, and where do the ads send people?

### Learn what tops your industry

> Pull the top TikTok ads in [your industry] in the US from Creative Center. Group them by hook and say which formats show up most.

### Spot new competitors

> Search the TikTok Ad Library for ads mentioning "[your category]". Which advertisers are new to me?

### Brief your own TikTok ads

Revnu turns the research into scripts and a shot list you can film, or a brief for a creator.

> Write three TikTok ad scripts for us based on the hooks that top our industry. Give each a hook line, the shots to film and a call to action.

Once you have a video, Revnu runs it as a TikTok ad from your own account, or runs a creator's post with their Spark Ads code. See [connect TikTok Ads](/docs/connect-tiktok-ads).

## Related

[Spy on competitor ads](/docs/play-competitor-ads), [connect TikTok Ads](/docs/connect-tiktok-ads) and [how Revnu runs your ads](/docs/how-revnu-runs-ads).

## Frequently asked questions

### Can Revnu see my competitors' TikTok ads?

Yes. Revnu pulls their ads from the TikTok Ad Library and reads what each ad promotes, its call to action and the page it links to.

### What is TikTok Creative Center?

TikTok's public showcase of top performing ads, filterable by industry, region and objective. Revnu pulls from it to show you what works in your industry on TikTok.

### Can Revnu write a TikTok ad script for me?

Yes. Ask for scripts based on the ads you researched, and Revnu writes each one with a hook, the shots to film and a call to action, ready for you or a creator to shoot.

### Do I need TikTok Ads connected to research ads?

No. The TikTok Ad Library and Creative Center are public, so Revnu can research them on any account. Connect TikTok Ads when you want Revnu to run your own videos as ads.