# How Do I Research Competitor Ads in the Meta Ad Library?

> Revnu pulls your competitors' Facebook and Instagram ads from the Meta Ad Library, groups them by hook and offer, reads the landing pages, and shows which ads have run longest. Then it drafts your own Meta ads and finds companies running ads that fit as leads.

Canonical: https://revnu.com/docs/ads-library-meta
Last updated: 2026-10-18

The Meta Ad Library is Meta's public record of the ads running on Facebook, Instagram, Messenger and Meta's partner apps. Any business that advertises with Meta shows up there, which makes it the richest place to learn how brands sell to consumers and small businesses. Revnu pulls the ads for you, reads them and tells you what to do next.

> Pull the active Facebook and Instagram ads for my three biggest competitors from the Meta Ad Library. Group them by offer and hook, and tell me which ones have run the longest.

[Try this in Revnu](/sign-up?prompt=Pull%20the%20active%20Facebook%20and%20Instagram%20ads%20for%20my%20three%20biggest%20competitors%20from%20the%20Meta%20Ad%20Library.%20Group%20them%20by%20offer%20and%20hook%2C%20and%20tell%20me%20which%20ones%20have%20run%20the%20longest.)

## What the Meta Ad Library shows

Search by advertiser or keyword, by country. Each ad shows its creative and copy, the date it started running, and the Meta apps it runs on. Ads about social issues, elections or politics, and ads shown in Europe, carry extra detail such as reach.

## What Revnu pulls

Revnu's scrapers pull ads from the Meta Ad Library by advertiser or by keyword, then Revnu reads each ad and the page it links to. Ask for the competitors and countries you care about, and how many ads you want back.

## What Revnu does with it

### Find who's advertising on a keyword

> Search the Meta Ad Library in the US for ads mentioning "meal prep delivery". Who are the advertisers, and which of them do I not know about yet?

### Read the hooks and offers

The first line and the offer do most of the work in a Meta ad.

> Pull [competitor]'s active Meta ads. List the opening lines they use, the offers they make, such as free trials, discounts or bundles, and the call to action on each.

### Find the ads that are working

An ad that has run for months is one somebody keeps paying for.

> Which of [competitor]'s Meta ads have been running the longest? Show me the top five and say what they have in common.

### Read their landing pages

> For each of these ads, open the page it links to and tell me the headline, the offer and what the page asks people to do.

### Turn advertisers into leads

> Find companies in the UK running Meta ads for "[a keyword]". Add the ones that fit my ideal customer to Leads, with the founder or head of marketing.

### Brief your own Meta ads

> Using what you found, write three Meta ads for us with hooks none of them use. Make an image for each and save them as paused drafts in my Meta ad account.

With your Meta ad account connected, Revnu saves new ads as paused drafts for you to approve. See [Meta ads](/docs/meta-ads).

## Related

[Spy on competitor ads](/docs/play-competitor-ads), [Meta ads](/docs/meta-ads) and [how Revnu runs your ads](/docs/how-revnu-runs-ads).

## Frequently asked questions

### Can Revnu see my competitors' Facebook and Instagram ads?

Yes. Revnu pulls their ads from the Meta Ad Library, the public record of ads on Facebook, Instagram, Messenger and Meta's partner apps, and summarises the hooks, offers and calls to action.

### Can Revnu find the Meta ads that are performing best?

Revnu shows which ads have been running the longest, the clearest public sign that an advertiser keeps paying for them. Ask "which of their ads have run the longest?" and it ranks them.

### Do I need a Meta ad account to research competitor ads?

No. The Meta Ad Library is public, so Revnu can research it on any account. Connect your Meta ad account when you want Revnu to save new ads as paused drafts.

### Can Revnu search the Meta Ad Library by keyword?

Yes. Give Revnu a keyword and a country, and it pulls the ads that mention it, with the advertisers behind them.

### Will Revnu copy a competitor's Facebook ad?

Never. Revnu takes the angle and writes your own copy from your offer and proof, with fresh images. Every new ad starts as a paused draft for your approval.